We've taken a look back at the five best holiday ads that took social media by storm at the end of 2014, spurring dinner table conversation and sales alike.
Holiday Social Showdown
British department store John Lewis has released its 2014 holiday ad, titled "Monty the Penguin," which beat last year's ad in terms of number of initial shares and caused merchandise to sell out within hours.
Columnist Alan Cutter shares his versions of holiday songs sure to have the digital marketer humming - and nodding - along.
Ritz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like components.
The cake mix maker's in-house kitchen staff is ready to interact with fans and followers.
The cake and cookie mix maker demonstrated that old brands can learn new tricks.
UPDATE: Iconic American brands Betty Crocker and Converse make it to the final round. Vote now!
Betty Crocker, Converse, and others stay in the game!
Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive!
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!