Four cool ecommerce offerings from Pinterest and how brands use them
Ecommerce

Four cool ecommerce offerings from Pinterest and how brands use them

5y Mike O'Brien

Four cool ecommerce offerings from Pinterest and h...

From visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...

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What makes retail mobile apps rock solid, according to Forrester Research
Mobile

What makes retail mobile apps rock solid, according to Forrester Research

5y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

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Ecommerce disruption 2019: Data and trends for what to expect this year
Ecommerce

Ecommerce disruption 2019: Data and trends for what to expect this year

5y Kimberly Collins

Ecommerce disruption 2019: Data and trends for wha...

Current issues in ecommerce, how the customer journey is changing, what data analysis we should be doing for ecommerce, and trends for the rest of 201...

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Voice commerce 2019: Will this be the year it catches up to voice search?
Voice

Voice commerce 2019: Will this be the year it catches up to voice search?

5y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

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Pinterest and Home Depot has officially launched "Shop the Look"
Ecommerce

Pinterest and Home Depot has officially launched "Shop the Look"

6y Bobby Macri

Pinterest and Home Depot has officially launched "...

Pinterest is one of the coolest kids on the social media block in 2018 and has the highest average order value of any other social media platform, at ...

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us
Leadership

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

6y Mike O'Brien

How 3 retailers are looking ahead in the wake of T...

Earlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...

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Personalized video and the future of marketing
Content

Personalized video and the future of marketing

6y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

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Where do the biggest brands spend their marketing dollars?
Ad Industry Metrics

Where do the biggest brands spend their marketing dollars?

8y Mike O'Brien

Where do the biggest brands spend their marketing ...

Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...

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The Digital Download: Video, VR, and volatile chatbots
Media

The Digital Download: Video, VR, and volatile chatbots

8y Mike O'Brien

The Digital Download: Video, VR, and volatile chat...

This week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...

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How you can use social to reach consumers at micro moments
Marketing

How you can use social to reach consumers at micro moments

8y Angie Pascale

How you can use social to reach consumers at micro...

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...

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Ad fraud continues to cost brands billions
Ad Industry Metrics

Ad fraud continues to cost brands billions

8y Mike O'Brien

Ad fraud continues to cost brands billions

New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...

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Brands strategize as Black Friday moves online
Ecommerce

Brands strategize as Black Friday moves online

8y Mike O'Brien

Brands strategize as Black Friday moves online

By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...

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When should you start your holiday marketing?
Ecommerce

When should you start your holiday marketing?

8y Mike O'Brien

When should you start your holiday marketing?

Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social an...

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9 great examples of content from online retailers
Ecommerce

9 great examples of content from online retailers

8y Graham Charlton

9 great examples of content from online retailers

This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes...

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Your Mobile-Only Customer Experience Guidebook
Marketing

Your Mobile-Only Customer Experience Guidebook

9y Tessa Wegert

Your Mobile-Only Customer Experience Guidebook

Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy b...

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Does Instagram Outshine Pinterest?
Social

Does Instagram Outshine Pinterest?

9y Yuyu Chen

Does Instagram Outshine Pinterest?

With many brands bumbling Pinterest, will Instagram become a better platform for monetization? Read More...

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Brands Fight Ad Blindness With Interactive Experiences
Media

Brands Fight Ad Blindness With Interactive Experiences

9y Mike O'Brien

Brands Fight Ad Blindness With Interactive Experie...

Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...

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VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]
Conference Coverage

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

9y Yuyu Chen

VIDEO: The Home Depot on Landing Page Optimization...

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...

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5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]
Marketing

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

9y Mike O'Brien

5 Tips to Make Your Marketing Stand Out Like a Pur...

In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseba...

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In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust
Data insights

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands...

9y Jennifer Wolfe

In a Digital World of Phishing, Hacks, & Count...

Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...

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Data Breaches and Brand Management: How to Preserve Your Brand Value
Analytics

Data Breaches and Brand Management: How to Preserve Your Brand Value

9y McNeal Maddox

Data Breaches and Brand Management: How to Preserv...

With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...

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The Home Depot Rocks Social Media [Study]
Data insights

The Home Depot Rocks Social Media [Study]

9y Mike O'Brien

The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...

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10 Worst Social Media Fails of 2014
Social

10 Worst Social Media Fails of 2014

9y Emily Alford

10 Worst Social Media Fails of 2014

We've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut? Read...

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Wearables: Bridging Digital to the Real World
Conference Coverage

Wearables: Bridging Digital to the Real World

10y Emily Alford

Wearables: Bridging Digital to the Real World

Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers....

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Twitter Delves Further Into E-Commerce With Buy Button
Social

Twitter Delves Further Into E-Commerce With Buy Button

10y Mike O'Brien

Twitter Delves Further Into E-Commerce With Buy Bu...

Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts wi...

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No.1 Most Read Article of 2013: Home Depot's Richard the Cat Mocks How-To Helpless Humans
Marketing

No.1 Most Read Article of 2013: Home Depot's Richard the Cat Mocks How-To H...

10y Lisa Lacy

No.1 Most Read Article of 2013: Home Depot's Richa...

The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos. Read More...

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Google Zeitgeist: The Lowdown on Brand-Related Searches
Ad Industry Metrics

Google Zeitgeist: The Lowdown on Brand-Related Searches

12y ClickZ Stats Staff

Google Zeitgeist: The Lowdown on Brand-Related Sea...

A look at 2011's buzziest product-oriented queries. Read More...

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