Top social media marketing tools for 2019 and key points to consider for each. Hootsuite, Buffer, Lightful, Sprout Social – which is best for your bus...
View articleWe review the top news in martech from the week of September 17–24, 2018. Read More...
View articleThe past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...
View articleSuper Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...
View articleBrands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportun...
View article10 Chrome extensions to increase your productivity. Read More...
View articleUTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your a...
View articleThough still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...
View articleLast week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and p...
View articleThis week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to th...
View articleFreemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Read More...
View articleThe move should help over-worked social media managers track all information from one place. Read More...
View articleMerchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Read More...
View articleMany marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling." Read More...
View articleGone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...
View articleVisibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things l...
View articleTwo new products from Century 21 and Hootsuite will train Century 21 brokers and agents in best practices for social selling and give individual realt...
View articleAs competition on traditional social platforms grows fierce, many brands are realizing that they can create engaging social spaces for consumers on th...
View articleA Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social medi...
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