Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study
Leadership

Leading by example, compact content and other insights from Freedman Intern...

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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Microsoft Tops LinkedIn’s List of Top 10 Global Brands
Social

Microsoft Tops LinkedIn’s List of Top 10 Global Brands

9y Yuyu Chen

Microsoft Tops LinkedIn’s List of Top 10 Global Br...

Beating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influen...

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Microsoft Tops LinkedIn's List of Most Influential Tech Brands
Data insights

Microsoft Tops LinkedIn's List of Most Influential Tech Brands

10y Yuyu Chen

Microsoft Tops LinkedIn's List of Most Influential...

The company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...

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New HP Optimost Release Includes Cloud-Based A/B Testing
Analytics

New HP Optimost Release Includes Cloud-Based A/B Testing

10y Susan Kuchinskas

New HP Optimost Release Includes Cloud-Based A/B T...

The new features promise quick testing for non-technical folks with a more user-friendly design tool. Read More...

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#SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution
Conference Coverage

#SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution

10y Liva Judic

#SESCHI: Performics CEO Sets Ground for Participat...

Daina Middleton, CEO of Performics, called all marketers at SES Chicago to shift their mindsets from the old school war qualification to an approach s...

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'Tis the Season to Be Shopping
Social

'Tis the Season to Be Shopping

11y Janice Diner

'Tis the Season to Be Shopping

And the social networks are clearly in the game. Read More

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Digital Mad Woman: Winkler Founder Agnieszka Winkler
Agency Spotlight

Digital Mad Woman: Winkler Founder Agnieszka Winkler

12y Joan Voight

Digital Mad Woman: Winkler Founder Agnieszka Winkl...

The author of Warp-Speed Branding talks about being motivated by problem-solving, not money. Read More...

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Google Takes 'Top Global Brand' Title from Apple [Study]
Media

Google Takes 'Top Global Brand' Title from Apple [Study]

12y Search Engine Watch

Google Takes 'Top Global Brand' Title from Apple [...

Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions....

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HP, Ford and Sony Top Social Mentions List of Brands
Social

HP, Ford and Sony Top Social Mentions List of Brands

12y Search Engine Watch

HP, Ford and Sony Top Social Mentions List of Bran...

Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter. Read More...

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Using Attributes for Navigation: The Good and the Horrible
Analytics

Using Attributes for Navigation: The Good and the Horrible

12y Jack Aaronson

Using Attributes for Navigation: The Good and the ...

Some examples of attributes that shine, and some that don't. Read More...

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Lessons in Reality TV Product Placement
Media

Lessons in Reality TV Product Placement

13y Tessa Wegert

Lessons in Reality TV Product Placement

Consumers may say they prefer a subtle product placement, but deliver the image of your brand loud and clear and it's more likely to stick. Read More...

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Is Jiepang the Answer to Foursquare in the Chinese Market?
Asia

Is Jiepang the Answer to Foursquare in the Chinese Market?

13y Rudi Leung

Is Jiepang the Answer to Foursquare in the Chinese...

Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Read More...

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Clinique, Groupon, HP, Ritz Camera Test Geo-Fenced Advertising
Social

Clinique, Groupon, HP, Ritz Camera Test Geo-Fenced Advertising

13y Christopher Heine

Clinique, Groupon, HP, Ritz Camera Test Geo-Fenced...

Ad units pull in location-specific data from JiWire's Wi-Fi network, giving viewers information on the brand as it relates to their proximity. Read Mo...

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HP Enlists Supermodel for YouTube Effort Aimed at Moms
Media

HP Enlists Supermodel for YouTube Effort Aimed at Moms

13y Christopher Heine

HP Enlists Supermodel for YouTube Effort Aimed at ...

"Chief Household Officer" videos promote "ePrint" initiative. Read More...

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Funding Fuels Tudou's Branded Original Video Plans
Media

Funding Fuels Tudou's Branded Original Video Plans

14y Adaline Lau

Funding Fuels Tudou's Branded Original Video Plans

China's video sharing platform plans revenue model based on branded original content. Read More...

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