Alvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And why that adoption is probably going to start in China.)
In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.
China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is.
February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executive vice president.
People who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square just in time for Valentine’s Day.
How are you measuring effectiveness for Weibo campaigns?
Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region.