The CMO's guide to the new IAB Standard Ad Unit Portfolio
Display Advertising

The CMO's guide to the new IAB Standard Ad Unit Portfolio

7y Al Roberts

The CMO's guide to the new IAB Standard Ad Unit Po...

The Interactive Advertising Bureau (IAB) has released the "IAB Standard Ad Unit Portfolio", to provide publishers and advertisers with a set of standa...

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The Digital Download: Facebook additions amid Yahoo speculation
Media

The Digital Download: Facebook additions amid Yahoo speculation

8y Mike O'Brien

The Digital Download: Facebook additions amid Yaho...

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...

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The digital download: Video reigns supreme before Valentine's Day
Media

The digital download: Video reigns supreme before Valentine's Day

8y Mike O'Brien

The digital download: Video reigns supreme before ...

Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings,  and YouTube released its monthly list of ...

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How to create great earned social media campaigns for China
Acquisition

How to create great earned social media campaigns for China

8y Joseph Tsang

How to create great earned social media campaigns ...

Three clever social media campaigns in China work hard on earned media to help them go viral. Read More...

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Six of our favorite data visualization tools
Disruptive MarTech

Six of our favorite data visualization tools

8y Yuyu Chen

Six of our favorite data visualization tools

These six data visualization tools can present your bundles of information in an easy and people-friendly format. Read More...

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Why e-commerce brands need native apps
Mobile

Why e-commerce brands need native apps

8y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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Video advertising: the display ad of the future
Display Advertising

Video advertising: the display ad of the future

8y Emily Alford

Video advertising: the display ad of the future

Display is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever wit...

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Bridging the digital and the physical
Ecommerce

Bridging the digital and the physical

8y Kevin Lee

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...

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Why have QR codes taken off in China?
Asia

Why have QR codes taken off in China?

8y Sophie Loras

Why have QR codes taken off in China?

In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...

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How brands use WeChat for impact and engagement
Asia

How brands use WeChat for impact and engagement

8y Elisa Harca

How brands use WeChat for impact and engagement

WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...

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Truly Cross-Screen Creative: A Revolution Unfolds
Display Advertising

Truly Cross-Screen Creative: A Revolution Unfolds

9y Joe Laszlo

Truly Cross-Screen Creative: A Revolution Unfolds

The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize ...

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How Email Works, Part Four: Measurement and Tracking
Email

How Email Works, Part Four: Measurement and Tracking

9y Derek Harding

How Email Works, Part Four: Measurement and Tracki...

In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...

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The Role of the Modern Day Web Analyst
Analytics

The Role of the Modern Day Web Analyst

9y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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Tencent Opens WeChat Moments to All Advertisers
Asia

Tencent Opens WeChat Moments to All Advertisers

9y Sophie Loras

Tencent Opens WeChat Moments to All Advertisers

Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...

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IAB: HTML5 to Be New Industry Standard
Display Advertising

IAB: HTML5 to Be New Industry Standard

9y Yuyu Chen

IAB: HTML5 to Be New Industry Standard

Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Read More...

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Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands
Marketing

Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

9y Jennifer Wolfe

Top 5 Reasons Word Press Will Drive Microsites in ...

Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...

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Flash Mobile Ads Leads to 5.35bn Wasted Rich Media Ad Impressions
Ad Industry Metrics

Flash Mobile Ads Leads to 5.35bn Wasted Rich Media Ad Impressions

9y Yuyu Chen

Flash Mobile Ads Leads to 5.35bn Wasted Rich Media...

An industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter r...

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Merging Data and Creative in Programmatic
Data insights

Merging Data and Creative in Programmatic

9y Yuyu Chen

Merging Data and Creative in Programmatic

Data has an indispensable role to play in the fusion of programmatic and creative. Read More...

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How Email Works: Part Two
Advanced Email Marketing

How Email Works: Part Two

9y Derek Harding

How Email Works: Part Two

In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as ...

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Sprite Moves Online to Push Millennials In China Offline
Asia

Sprite Moves Online to Push Millennials In China Offline

9y Sophie Loras

Sprite Moves Online to Push Millennials In China O...

Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....

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Turning 5-Second Content Into Million Dollar Returns
Asia

Turning 5-Second Content Into Million Dollar Returns

9y Joseph Tsang

Turning 5-Second Content Into Million Dollar Retur...

WeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key. Read More...

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IAB’s Definition of "Illegitimate Activity" in "Anti-Fraud Principles" Needs Clarification
Display Advertising

IAB’s Definition of "Illegitimate Activity" in "Anti-Fraud Principles" Need...

10y Yuyu Chen

IAB’s Definition of "Illegitimate Activity" in "An...

The principles could help form an industry-wide standard of what illegitimate traffic is, but experts say the definition of "illegitimate activity" re...

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A Beginner’s Guide to Mobile SEO
Asia

A Beginner’s Guide to Mobile SEO

10y Navneet Kaushal

A Beginner’s Guide to Mobile SEO

SEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips. Read More...

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AdWords' New HTML5 Feature Makes It Easier to Create Mobile Content
Paid Search

AdWords' New HTML5 Feature Makes It Easier to Create Mobile Content

10y Emily Alford

AdWords' New HTML5 Feature Makes It Easier to Crea...

Now, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns. Read ...

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Mobile Display: Have No Fear!
Display Advertising

Mobile Display: Have No Fear!

10y Liz Rutgersson

Mobile Display: Have No Fear!

Running mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serv...

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Interactive Pepsi Video Tells a Good Story, But Misses Opportunities
Media

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

10y Lisa Lacy

Interactive Pepsi Video Tells a Good Story, But Mi...

Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...

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The Natives Are Getting Restless: The Emergence of Hybrid Web Apps in Developing Mobile Experiences
Marketing

The Natives Are Getting Restless: The Emergence of Hybrid Web Apps in Devel...

10y McNeal Maddox

The Natives Are Getting Restless: The Emergence of...

Developing native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing...

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