In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data.
Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation.
Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations.
Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard.
Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost?
An industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter resulted in 5.35 billion wasted rich media ad impressions. How to solve this mobile advertising problem?
Data has an indispensable role to play in the fusion of programmatic and creative.
In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient.
Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China.
WeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key.