Don’t Ruin Good Strategy With Bad Creative
Media

Don’t Ruin Good Strategy With Bad Creative

10y Anna Bager

Don’t Ruin Good Strategy With Bad Creative

As much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, th...

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Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)
Paid Search

Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)

10y Kevin Lee

Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy ...

As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six...

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A Call to Marketers: Help Us Make Mobile Work
Media

A Call to Marketers: Help Us Make Mobile Work

10y Anna Bager

A Call to Marketers: Help Us Make Mobile Work

The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the...

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Adobe Adds Cloud-Based Mobile Services
Media

Adobe Adds Cloud-Based Mobile Services

10y Thom Craver

Adobe Adds Cloud-Based Mobile Services

Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe T...

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HTML5 Email – Are We Ready?
Asia

HTML5 Email – Are We Ready?

10y Stephen Hay

HTML5 Email – Are We Ready?

If your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention. Read More...

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Google Web Designer for HTML5 Ads Launches in Public Beta
Display Advertising

Google Web Designer for HTML5 Ads Launches in Public Beta

11y Jennifer Slegg

Google Web Designer for HTML5 Ads Launches in Publ...

Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Read More...

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65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Automation

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

11y Mathew Sweezey

65% of B2B Buyers Concur Emails Shape Their View o...

With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's ...

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11 Tips for Preparing Enhanced Site Tracking During a Website Redesign
Analytics

11 Tips for Preparing Enhanced Site Tracking During a Website Redesign

11y Mark Ryan

11 Tips for Preparing Enhanced Site Tracking Durin...

Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Read More...

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HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?
Asia

HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?

11y Ohad Hecht

HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?

Consider these drawbacks in mobile apps and why HTML5 will prevail. Read More...

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The Mobile Creative Moment
Media

The Mobile Creative Moment

11y Joe Laszlo

The Mobile Creative Moment

Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and...

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Don't Shoot Yourself in the Foot
Analytics

Don't Shoot Yourself in the Foot

11y Jack Aaronson

Don't Shoot Yourself in the Foot

If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Read More...

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Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS
Media

Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS

11y Matt Kapko

Mobile World Congress: Mozilla Lines Up 18 Operato...

If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backin...

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The Clock Is Ticking for Diesel
Marketing

The Clock Is Ticking for Diesel

11y Susan Kuchinskas

The Clock Is Ticking for Diesel

In this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency ...

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Rich Media Banners in HTML5 Enhance the Mobile Website Experience
Media

Rich Media Banners in HTML5 Enhance the Mobile Website Experience

12y Hernán Gonzalez

Rich Media Banners in HTML5 Enhance the Mobile Web...

The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Read More...

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Are Brands Ready to Engage On-the-Go Consumers?
Asia

Are Brands Ready to Engage On-the-Go Consumers?

12y Karen Ho

Are Brands Ready to Engage On-the-Go Consumers?

Consider these three factors that prevent brands from producing engaging mobile campaigns in China and how we could overcome them. Read More...

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Is HTML5 the End of Native Mobile Apps?
Media

Is HTML5 the End of Native Mobile Apps?

12y Hernán Gonzalez

Is HTML5 the End of Native Mobile Apps?

Businesses seeking comprehensive mobile solutions are finding that HTML5 best meets their needs, as its features are built to support multimedia eleme...

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HTML5 - Is It Worth the Effort?
Search

HTML5 - Is It Worth the Effort?

12y Crispin Sheridan

HTML5 - Is It Worth the Effort?

A look at the key benefits of HTML5 and what types of sites can gain the most from it. Read More...

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Subway Readies Global Mobile Push
Media

Subway Readies Global Mobile Push

13y Jack Marshall

Subway Readies Global Mobile Push

Will launch transactional mobile websites and applications worldwide. Read More...

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Continued Evolution of Mobile Web
Media

Continued Evolution of Mobile Web

13y Jason Dempsey

Continued Evolution of Mobile Web

The app experience, mobile interactivity, and 3D opportunities will extend the web further than it's been before. Read More...

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Is Mobile Web Marketing Dead Due To Mobile Apps?
Asia

Is Mobile Web Marketing Dead Due To Mobile Apps?

13y Joshua Maa

Is Mobile Web Marketing Dead Due To Mobile Apps?

Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Read More...

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Mobile Web or Mobile Apps? Both, Execs Say
Media

Mobile Web or Mobile Apps? Both, Execs Say

13y Jack Marshall

Mobile Web or Mobile Apps? Both, Execs Say

Marketers must embrace both channels to mirror consumer behavior. Read More...

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Get Ready for Mobile In-App Ads
Asia

Get Ready for Mobile In-App Ads

13y Joshua Maa

Get Ready for Mobile In-App Ads

Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Read More...

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Harnessing the E-mail Marketing Power of the iPad
Asia

Harnessing the E-mail Marketing Power of the iPad

13y Stephen Hay

Harnessing the E-mail Marketing Power of the iPad

Tablet computers such as the iPad are fast becoming the accessory of choice. Here's what you need to consider for email marketing on these devices. Re...

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