Is your company podcast even successful?
Content

Is your company podcast even successful?

4y Sam Balter

Is your company podcast even successful?

HupSpot's Senior Marketing Manager for Podcasts, Sam Balter, highlights the importance of a branded podcast and how to accurately measure its performa...

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Top 10 marketing automation tools every marketer must have
Automation

Top 10 marketing automation tools every marketer must have

4y Priyanka Chowdhury

Top 10 marketing automation tools every marketer m...

With the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...

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HubSpot partners with Supermetrics to enable automated multi-portal views
Analytics

HubSpot partners with Supermetrics to enable automated multi-portal views

5y Barry Levine

HubSpot partners with Supermetrics to enable autom...

HubSpot has announced a partnership with data engine Supermetrics to allow users to capture, analyze and report on HubSpot data without manual integra...

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What HubSpot does best, according to a HubSpot expert
Disruptive MarTech

What HubSpot does best, according to a HubSpot expert

5y Jacqueline Dooley

What HubSpot does best, according to a HubSpot exp...

"So many companies end up over-investing in software that doesn’t match up with the way they do work.” A certified HubSpot expert tells us what might ...

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What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady
Email

What makes Emarsys different than other B2C marketing automation platforms?...

5y Kimberly Collins

What makes Emarsys different than other B2C market...

Emarsys is a B2C marketing automation platform used by brands like ebay, Canon, Tupperware, and Best Buy. Interview with President Sean Brady on how t...

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HubSpot, Marketo, Pardot account for 50% of marketing automation sales: A comparison of each
Disruptive MarTech

HubSpot, Marketo, Pardot account for 50% of marketing automation sales: A c...

5y Gareth Platt

HubSpot, Marketo, Pardot account for 50% of market...

Forrester predicts that global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot, Marketo, and P...

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Weekly martech review: HubSpot Ventures, Google Ads conversions, Facebook bug, Google+ April shutdown
Disruptive MarTech

Weekly martech review: HubSpot Ventures, Google Ads conversions, Facebook b...

5y Kimberly Collins

Weekly martech review: HubSpot Ventures, Google Ad...

We review the top news in martech from the week of December 10–17, 2018. Read More...

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Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m
Disruptive MarTech

Weekly martech review: Uberall acquires competitor, Amazon unifies ad produ...

6y Kimberly Collins

Weekly martech review: Uberall acquires competitor...

We review the top news in martech from the week of September 4–10, 2018. Read More...

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In a post GDPR world, first-party data is more important than ever
Industry Developments

In a post GDPR world, first-party data is more important than ever

6y Emily Alford

In a post GDPR world, first-party data is more imp...

At the beginning of the summer, the General Data Protection Regulation went into effect, requiring marketers in the EU to obtain explicit consent from...

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3 examples of technology disrupting marketing
Leadership

3 examples of technology disrupting marketing

6y Mike O'Brien

3 examples of technology disrupting marketing

On the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...

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Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle
Analytics

Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales c...

6y Mike O'Brien

Bad data breeds bad leads: Cleaning up data for th...

We create more data than ever before—but most of that data is bad. What does that mean for B2B marketers and their lead generation efforts? Read More...

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Eight social media skills for B2B brands to master
Social Media

Eight social media skills for B2B brands to master

8y Mike O'Brien

Eight social media skills for B2B brands to master

When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...

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Five ways sales can work with marketing for better results
Asia

Five ways sales can work with marketing for better results

8y Sophie Loras

Five ways sales can work with marketing for better...

Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...

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Brands' Snapchat handles: ClickZ's master list
Social Media

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Stats of the week: consumers say no to online advertising
Ad Industry Metrics

Stats of the week: consumers say no to online advertising

8y Sophie Loras

Stats of the week: consumers say no to online adve...

Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...

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Why e-commerce brands need native apps
Mobile

Why e-commerce brands need native apps

8y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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Seven of the biggest industry stats of 2015
Ad Industry Metrics

Seven of the biggest industry stats of 2015

8y Yuyu Chen

Seven of the biggest industry stats of 2015

Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...

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A beginner's guide to display advertising
Display Advertising

A beginner's guide to display advertising

8y Mike O'Brien

A beginner's guide to display advertising

Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...

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2015’s Fastest-Growing and Most Valuable Email Marketing Companies
Email

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

9y Simms Jenkins

2015’s Fastest-Growing and Most Valuable Email Mar...

In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, ...

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CRM Is Branching Out to Include Marketing Automation
Automation

CRM Is Branching Out to Include Marketing Automation

9y Stephanie Miller

CRM Is Branching Out to Include Marketing Automati...

Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...

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3 Approaches for Personalizing Content on Your Website
Automation

3 Approaches for Personalizing Content on Your Website

10y Aubrey Beck

3 Approaches for Personalizing Content on Your Web...

Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing...

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5 Best Practices to Steal for Your Holiday Marketing Campaign
Marketing

5 Best Practices to Steal for Your Holiday Marketing Campaign

10y Kristin Kovner

5 Best Practices to Steal for Your Holiday Marketi...

Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app,...

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2014’s Fastest-Growing and Most Valuable Email Marketing Companies
Email

2014’s Fastest-Growing and Most Valuable Email Marketing Companies

10y Simms Jenkins

2014’s Fastest-Growing and Most Valuable Email Mar...

In this third annual review, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success. Read More...

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Why MailChimp Is Killing Auto-Responders: The Rise of CRM
Automation

Why MailChimp Is Killing Auto-Responders: The Rise of CRM

10y Ramon Ray

Why MailChimp Is Killing Auto-Responders: The Rise...

New features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small busine...

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Inbound Marketing Is the Key to Happiness at Work
Marketing

Inbound Marketing Is the Key to Happiness at Work

10y Aubrey Beck

Inbound Marketing Is the Key to Happiness at Work

Inbound marketing is one of the most effective ways to move forward with digital marketing efforts. If we apply the same inbound marketing strategies ...

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35 Tools to Enhance Your Content Marketing Efforts
Asia

35 Tools to Enhance Your Content Marketing Efforts

10y Navneet Kaushal

35 Tools to Enhance Your Content Marketing Efforts

Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Rea...

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5 Tactics to Boost the Quality of Your Inbound Marketing Leads
Media

5 Tactics to Boost the Quality of Your Inbound Marketing Leads

10y Luke Summerfield

5 Tactics to Boost the Quality of Your Inbound Mar...

Quality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your cont...

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