It's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the content itself.
Through a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps.
Set to launch this summer, the streaming network will offer pre-roll and brand integration offerings.
The just-launched Global Motherhood section is a twist on the cause marketing sponsorship model.
The executive steering The Huffington Post's successful ad revenue ship – Greg Coleman - will leave as it begins its integration with AOL.
Sponsor-created content is a growing part of the site's ad revenue pie, which more than doubled in the past year.
To the delight of retailers in strip malls and shopping plazas, the geo-location service plans to increase the distance range for which users can receive special offers.