The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challenging Netflix.
Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even rival the quality of B2C ads.
How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Internet and the future of publishing?
Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising.
Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time.
Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-school shopping season.