The social media giant’s two new enhancements make remarketing on Facebook more powerful. So how can marketers benefit from the new features? Read Mor...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during May. Read More...
View articleThe rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate ...
View articleThrough a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...
View articleA new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Read More...
View articleAs streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with sub...
View articleOnline content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...
View articleAfter the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertisin...
View articleGreen Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make con...
View articleWhere web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Read More...
View articleTelevision plugin to compete with Apple, Sony and Microsoft Read More...
View articleA new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...
View articleYahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 mi...
View articleConsumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...
View articleNavigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Read More...
View articleHow the influence of "cord-cutters" is changing television as we know it. Read More...
View articleAs the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need ...
View articleConsumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...
View articleDid any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...
View articleDigital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Read More...
View articleIt may be time to learn about this new device because new owners are going to be looking for content channels. Read More...
View articleJapanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less wi...
View articleHulu inks content partnership with HBO in Japan. Read More...
View articleWill people watch and advertisers buy in? Read More
View articleComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Read More...
View articleOnline video service subscriptions also reach 2 million. Read More...
View articleIf some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no fut...
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