The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is investing heavily in content.
The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform.
American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety of stores and payment methods.
This is a roundup of new hires and promotions in the digital marketing industry during November of this year.
Video strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to search for opportunities on newer platforms.
During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market?
The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views on YouTube.
The social media giant’s two new enhancements make remarketing on Facebook more powerful. So how can marketers benefit from the new features?
This is a roundup of new hires and promotions in the digital marketing industry during May.
The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers.