Case study: How Goodwill uses AdTheorent to drive visits to stores

Digital Transformation Case study: How Goodwill uses AdTheorent to drive visits to stores

4y Jacqueline Dooley

Case study: How Goodwill uses AdTheorent to drive ...

Goodwill has used AdTheorent for predictive mobile ads based on a cost per incremental visit (CPIV) pricing model, to deliver a 470% lift in visits. R...

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Mobile marketers are missing out on hyperlocal: report

Mobile marketers are missing out on hyperlocal: report

8y Graham Charlton

Mobile marketers are missing out on hyperlocal: re...

Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to i...

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