How customer behavior is helping Hyundai change the buying experience

Digital Transformation How customer behavior is helping Hyundai change the buying experience

2y Jacqueline Dooley

How customer behavior is helping Hyundai change th...

"This is the best competitive advantage possible," Says Hyundai CMO Dean Evans, "because the features and technology across today's automotive brands ...

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Optimizing customer experience is critical to surviving in the age of digital Darwinism

Digital Transformation Optimizing customer experience is critical to surviving in the age of digital Darwinism

2y Jacqueline Dooley

Optimizing customer experience is critical to surv...

CMOs and CDOs from Hyundai, 20th Century Fox, Marriott, and others weigh in on how they're investing in technology focused on improving customer exper...

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Super Bowl ads cost millions of dollars. Are they worth it?

Digital Advertising Super Bowl ads cost millions of dollars. Are they worth it?

2y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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Super Bowl Sunday and SEO: The importance of search during the Big Game

Search Marketing Super Bowl Sunday and SEO: The importance of search during the Big Game

2y Mike O'Brien

Super Bowl Sunday and SEO: The importance of searc...

SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

5y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Super Bowl 50: Winners and losers

Campaigns Super Bowl 50: Winners and losers

5y Mike O'Brien

Super Bowl 50: Winners and losers

How was Super Bowl 50 for advertisers? Hyundai and Doritos dominated the USA Today Ad Meter, while medicinal brands grossed us out. Read More...

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And our favorite ads of 2015 are...

Asia And our favorite ads of 2015 are...

6y ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

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YouTube Cannes Leaderboard Showcases Year’s Most Popular Video Ads

Media YouTube Cannes Leaderboard Showcases Year’s Most Popular Video Ads

6y Greg Jarboe

YouTube Cannes Leaderboard Showcases Year’s Most P...

Right before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year. Read Mor...

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Hyundai Tops YouTube's April Leaderboard

Media Hyundai Tops YouTube's April Leaderboard

6y Mike O'Brien

Hyundai Tops YouTube's April Leaderboard

The video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nik...

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How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

Media How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

7y Lisa Lacy

How to Make Funny Videos Without Becoming the Laug...

Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating rela...

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In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

Automotive In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

7y Lisa Lacy

In-Car Wi-Fi Will Create Opportunities for Adverti...

A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...

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Brands Are Ready for a Socially Sophisticated 2014 World Cup

Social Brands Are Ready for a Socially Sophisticated 2014 World Cup

7y Roger Katz

Brands Are Ready for a Socially Sophisticated 2014...

This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming m...

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10 Ways Your Brand Can Stand Out on Twitter

Social 10 Ways Your Brand Can Stand Out on Twitter

7y Bob Cargill

10 Ways Your Brand Can Stand Out on Twitter

Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an ey...

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Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

Media Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

7y Tessa Wegert

Enhanced Cross-Media Measurement Tools to Give Cam...

As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...

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Super Bowl XLVIII Winners, Losers and Lessons

Marketing Super Bowl XLVIII Winners, Losers and Lessons

7y Lisa Lacy

Super Bowl XLVIII Winners, Losers and Lessons

Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...

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ClickZ’s Super Bowl XLVIII Ad Pregame Show

Marketing ClickZ’s Super Bowl XLVIII Ad Pregame Show

7y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Pregame Show

Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...

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Cultural Commentary Creates Winning Twitter Campaigns

Marketing Cultural Commentary Creates Winning Twitter Campaigns

7y Tessa Wegert

Cultural Commentary Creates Winning Twitter Campai...

Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to ...

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Hyundai Feeds Walking Dead Fan Base With Chop Shop App

Marketing Hyundai Feeds Walking Dead Fan Base With Chop Shop App

8y Lisa Lacy

Hyundai Feeds Walking Dead Fan Base With Chop Shop...

The app challenges fans to build a better zombie survival machine based on one of three Hyundai models. Read More...

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The Ad That Got Everyone Talking - and Not in a Good Way

Media The Ad That Got Everyone Talking - and Not in a Good Way

8y Melanie White

The Ad That Got Everyone Talking - and Not in a Go...

Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week...

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Spotify Inks Major Launch Advertisers As It Expands Into Asia

Asia Spotify Inks Major Launch Advertisers As It Expands Into Asia

8y Adaline Lau

Spotify Inks Major Launch Advertisers As It Expand...

The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Rea...

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ClickZ's Super Bowl XLVII Preview

Marketing ClickZ's Super Bowl XLVII Preview

8y Lisa Lacy

ClickZ's Super Bowl XLVII Preview

Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...

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Oscar Campaigns Entertain and Inform Online and Off

Media Oscar Campaigns Entertain and Inform Online and Off

9y Tessa Wegert

Oscar Campaigns Entertain and Inform Online and Of...

It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Read More...

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Facebook Updates Pages, Allowing Brands to Have a History

Social Facebook Updates Pages, Allowing Brands to Have a History

9y Christopher Heine

Facebook Updates Pages, Allowing Brands to Have a ...

Coke, Walmart, Hyundai, and others are launch partners. Read More...

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Hyundai Xbox Game Incorporates Kinect Gestures

Automotive Hyundai Xbox Game Incorporates Kinect Gestures

9y Susan Kuchinskas

Hyundai Xbox Game Incorporates Kinect Gestures

An earlier Hyundai/Xbox campaign scored impressive results. Read More...

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Hyundai's Super Bowl Blog Campaign a Lesson to Marketers

Data-Driven Marketing Hyundai's Super Bowl Blog Campaign a Lesson to Marketers

10y Kate Kaye

Hyundai's Super Bowl Blog Campaign a Lesson to Mar...

The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers. Read More...

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'Burn Notice' Game Takes a Hyundai Sponsorship Further

Marketing 'Burn Notice' Game Takes a Hyundai Sponsorship Further

11y David Ward

'Burn Notice' Game Takes a Hyundai Sponsorship Fur...

Game format emerges as a means to extend USA Network's product placement deals online. Read More...

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Social Media Drives Hyundai 'Uncensored' Campaign

Automotive Social Media Drives Hyundai 'Uncensored' Campaign

11y Ken Liebeskind

Social Media Drives Hyundai 'Uncensored' Campaign

YouTube and Facebook provide opportunities for consumers to comment on the Sonata. Read More...

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