Which mobile ad formats really catch the consumer's eye?

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2m Mike O'Brien
Retargeting gets credit for sales that would have happened organically, say 83% of marketers

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6m Mike O'Brien
5 reasons CMOs should get behind ads.txt

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11m Al Roberts
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Flashback to the forecast: Revisiting our 2017 predictions

Strategy & Leadership Flashback to the forecast: Revisiting our 2017 predictions

12m Mike O'Brien
Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

1y Al Roberts
The Coalition for Better Ads launches to make digital ads great again

Media The Coalition for Better Ads launches to make digital ads great again

2y Al Roberts
Content is king in the fight against ad blockers

Display Advertising Content is king in the fight against ad blockers

2y Al Roberts
How can you persuade ad block users to turn them off?

Media How can you persuade ad block users to turn them off?

2y Tereza Litsa
Five stats that sum up the rise of ad blocking

Display Advertising Five stats that sum up the rise of ad blocking

2y Leonie Mercedes
Stats of the Week: UX gets an F

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2y Mike O'Brien
Merging of largest, smallest screens delivers exciting opportunities

Mobile Merging of largest, smallest screens delivers exciting opportunities

3y Joe Laszlo
The Digital Download: Ad blocking, online video, Facebook updates on the rise

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3y Mike O'Brien
Viewability has much more gray area than you realize [Study]

Ad Industry Metrics Viewability has much more gray area than you realize [Study]

3y Mike O'Brien
The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

More News The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

3y Mike O'Brien
The Digital Download: Another volume of video vignettes

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3y Mike O'Brien
Ad buying: a glossary of key terms and acronyms

Media Buying Ad buying: a glossary of key terms and acronyms

3y Mike O'Brien
The Digital Download: Transparency, viewability win the week's news

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3y Mike O'Brien
The reality of virtual reality

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3y Joe Laszlo
The present and future of online video ads

Media Buying The present and future of online video ads

3y Tessa Wegert
Agencies lack the diversity of the ads they create

Strategies Agencies lack the diversity of the ads they create

3y Mike O'Brien
Digital people on the move: February 2016

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3y Mike O'Brien
What does the IAB's 'DEAL' plan mean for ad blocking?

Publishing What does the IAB's 'DEAL' plan mean for ad blocking?

3y Mike O'Brien
Six tips on measurement from the IAB Programmatic Marketplace

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3y Mike O'Brien
The digital download: Video reigns supreme before Valentine's Day

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3y Mike O'Brien
After CTR, how do we measure ad effectiveness?

Marketing After CTR, how do we measure ad effectiveness?

3y Leonie Mercedes
The digital download: Facebook's ad revenue up, while Twitter's management down

Media The digital download: Facebook's ad revenue up, while Twitter's management down

3y Yuyu Chen
Google blocked 780m 'bad ads' in 2015. Woah

Display Advertising Google blocked 780m 'bad ads' in 2015. Woah

3y Mike O'Brien
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