Ad industry asks for more time to ramp-up after CCPA’s final rules

Digital Marketing Ad industry asks for more time to ramp-up after CCPA’s final rules

2y Barry Levine

Ad industry asks for more time to ramp-up after CC...

Five major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...

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IAB follows up GDPR Framework with one for CCPA

Industry Developments IAB follows up GDPR Framework with one for CCPA

2y Barry Levine

IAB follows up GDPR Framework with one for CCPA

The IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read ...

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US digital ad spend up 18% YoY, new IAB report says

Digital Advertising US digital ad spend up 18% YoY, new IAB report says

2y Kimberly Collins

US digital ad spend up 18% YoY, new IAB report say...

Digital ad spend in the US reached $28.4 billion in Q1 of 2019, up from $23.9 billion in Q1 of last year. Retail accounts for nearly 22% of that spend...

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IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

Digital Advertising IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

2y Barry Levine

IAB Tech Lab releases ‘nutrition label’ for digita...

These new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...

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IAB releases a playbook for AR in marketing

AR & VR IAB releases a playbook for AR in marketing

2y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year

Ad Industry Metrics IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year

2y Barry Levine

IAB/PwC Report: Podcast ads continue to boom by gr...

Brand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...

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IAB offers a guide to simplify Advanced TV advertising

Digital Advertising IAB offers a guide to simplify Advanced TV advertising

2y Barry Levine

IAB offers a guide to simplify Advanced TV adverti...

The Interactive Advertising Bureau (IAB) Video Center of Excellence has released a market snapshot reference guide in order to help advertisers "make ...

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Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products

Disruptive MarTech Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products

3y Kimberly Collins

Martech news roundup: Salesforce + Google Cloud, V...

Roundup of top news in martech from the week of Apr 8-Apr 16, 2019. Read More...

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Which mobile ad formats really catch the consumer's eye?

Digital Marketing Which mobile ad formats really catch the consumer's eye?

3y Mike O'Brien

Which mobile ad formats really catch the consumer'...

Viewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...

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Retargeting gets credit for sales that would have happened organically, say 83% of marketers

Digital Advertising Retargeting gets credit for sales that would have happened organically, say 83% of marketers

3y Mike O'Brien

Retargeting gets credit for sales that would have ...

Consumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...

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5 reasons CMOs should get behind ads.txt

Digital Advertising 5 reasons CMOs should get behind ads.txt

4y Al Roberts

5 reasons CMOs should get behind ads.txt

Ads.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency...

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Flashback to the forecast: Revisiting our 2017 predictions

Leadership Flashback to the forecast: Revisiting our 2017 predictions

4y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

4y Al Roberts

Are we about to enter an era of ad transparency?

Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

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The Coalition for Better Ads launches to make digital ads great again

Disruptive MarTech The Coalition for Better Ads launches to make digital ads great again

5y Al Roberts

The Coalition for Better Ads launches to make digi...

A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and i...

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Content is king in the fight against ad blockers

Display Advertising Content is king in the fight against ad blockers

5y Al Roberts

Content is king in the fight against ad blockers

Publishers dealing with the growing use of ad blockers haven’t had much to smile about lately, but according to research conducted by C3Research...

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How can you persuade ad block users to turn them off?

Media How can you persuade ad block users to turn them off?

5y Tereza Litsa

How can you persuade ad block users to turn them o...

As more and more users turn to ad blockers, is there a way publishers can convince them to turn them off? The Interactive Advertising Bureau (IAB) has...

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Five stats that sum up the rise of ad blocking

Display Advertising Five stats that sum up the rise of ad blocking

5y Leonie Mercedes

Five stats that sum up the rise of ad blocking

Love them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing stra...

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Stats of the Week: UX gets an F

Ad Industry Metrics Stats of the Week: UX gets an F

5y Mike O'Brien

Stats of the Week: UX gets an F

Ad blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research ref...

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Merging of largest, smallest screens delivers exciting opportunities

Mobile Merging of largest, smallest screens delivers exciting opportunities

5y Joe Laszlo

Merging of largest, smallest screens delivers exci...

As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...

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The Digital Download: Ad blocking, online video, Facebook updates on the rise

Media The Digital Download: Ad blocking, online video, Facebook updates on the rise

5y Mike O'Brien

The Digital Download: Ad blocking, online video, F...

New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...

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Viewability has much more gray area than you realize [Study]

Ad Industry Metrics Viewability has much more gray area than you realize [Study]

5y Mike O'Brien

Viewability has much more gray area than you reali...

Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

Media The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

5y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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The Digital Download: Another volume of video vignettes

Media The Digital Download: Another volume of video vignettes

6y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

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Ad buying: a glossary of key terms and acronyms

Media Ad buying: a glossary of key terms and acronyms

6y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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The Digital Download: Transparency, viewability win the week's news

Media The Digital Download: Transparency, viewability win the week's news

6y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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The reality of virtual reality

Media The reality of virtual reality

6y Joe Laszlo

The reality of virtual reality

A lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...

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The present and future of online video ads

Media The present and future of online video ads

6y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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