IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

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2w Barry Levine
IAB releases a playbook for AR in marketing

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1m Barry Levine
IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year

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1m Barry Levine
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IAB offers a guide to simplify Advanced TV advertising

Digital Advertising IAB offers a guide to simplify Advanced TV advertising

2m Barry Levine
Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products

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3m Kimberly Collins
Which mobile ad formats really catch the consumer's eye?

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10m Mike O'Brien
Retargeting gets credit for sales that would have happened organically, say 83% of marketers

Digital Advertising Retargeting gets credit for sales that would have happened organically, say 83% of marketers

1y Mike O'Brien
5 reasons CMOs should get behind ads.txt

Digital Advertising 5 reasons CMOs should get behind ads.txt

2y Al Roberts
Flashback to the forecast: Revisiting our 2017 predictions

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2y Mike O'Brien
Are we about to enter an era of ad transparency?

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2y Al Roberts
The Coalition for Better Ads launches to make digital ads great again

Media The Coalition for Better Ads launches to make digital ads great again

3y Al Roberts
Content is king in the fight against ad blockers

Display Advertising Content is king in the fight against ad blockers

3y Al Roberts
How can you persuade ad block users to turn them off?

Media How can you persuade ad block users to turn them off?

3y Tereza Litsa
Five stats that sum up the rise of ad blocking

Display Advertising Five stats that sum up the rise of ad blocking

3y Leonie Mercedes
Stats of the Week: UX gets an F

Ad Industry Metrics Stats of the Week: UX gets an F

3y Mike O'Brien
Merging of largest, smallest screens delivers exciting opportunities

Mobile Merging of largest, smallest screens delivers exciting opportunities

3y Joe Laszlo
The Digital Download: Ad blocking, online video, Facebook updates on the rise

More News The Digital Download: Ad blocking, online video, Facebook updates on the rise

3y Mike O'Brien
Viewability has much more gray area than you realize [Study]

Ad Industry Metrics Viewability has much more gray area than you realize [Study]

3y Mike O'Brien
The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

More News The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

3y Mike O'Brien
The Digital Download: Another volume of video vignettes

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3y Mike O'Brien
Ad buying: a glossary of key terms and acronyms

Media Buying Ad buying: a glossary of key terms and acronyms

3y Mike O'Brien
The Digital Download: Transparency, viewability win the week's news

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3y Mike O'Brien
The reality of virtual reality

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3y Joe Laszlo
The present and future of online video ads

Media Buying The present and future of online video ads

3y Tessa Wegert
Agencies lack the diversity of the ads they create

Strategies Agencies lack the diversity of the ads they create

3y Mike O'Brien
Digital people on the move: February 2016

Strategies Digital people on the move: February 2016

3y Mike O'Brien
What does the IAB's 'DEAL' plan mean for ad blocking?

Publishing What does the IAB's 'DEAL' plan mean for ad blocking?

3y Mike O'Brien
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