Ad industry asks for more time to ramp-up after CCPA’s final rules

Digital Marketing Ad industry asks for more time to ramp-up after CCPA’s final rules

9m Barry Levine
IAB follows up GDPR Framework with one for CCPA

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12m Barry Levine
US digital ad spend up 18% YoY, new IAB report says

Digital Advertising US digital ad spend up 18% YoY, new IAB report says

1y Kimberly Collins
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IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

Digital Advertising IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

1y Barry Levine
IAB releases a playbook for AR in marketing

AR & VR IAB releases a playbook for AR in marketing

1y Barry Levine
IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year

Ad Industry Metrics IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year

1y Barry Levine
IAB offers a guide to simplify Advanced TV advertising

Digital Advertising IAB offers a guide to simplify Advanced TV advertising

1y Barry Levine
Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products

Marketing Technology Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products

2y Kimberly Collins
Which mobile ad formats really catch the consumer's eye?

Digital Marketing Which mobile ad formats really catch the consumer's eye?

2y Mike O'Brien
Retargeting gets credit for sales that would have happened organically, say 83% of marketers

Digital Advertising Retargeting gets credit for sales that would have happened organically, say 83% of marketers

2y Mike O'Brien
5 reasons CMOs should get behind ads.txt

Digital Advertising 5 reasons CMOs should get behind ads.txt

3y Al Roberts
Flashback to the forecast: Revisiting our 2017 predictions

Strategy & Leadership Flashback to the forecast: Revisiting our 2017 predictions

3y Mike O'Brien
Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

3y Al Roberts
The Coalition for Better Ads launches to make digital ads great again

Media The Coalition for Better Ads launches to make digital ads great again

4y Al Roberts
Content is king in the fight against ad blockers

Display Advertising Content is king in the fight against ad blockers

4y Al Roberts
How can you persuade ad block users to turn them off?

Media How can you persuade ad block users to turn them off?

4y Tereza Litsa
Five stats that sum up the rise of ad blocking

Display Advertising Five stats that sum up the rise of ad blocking

4y Leonie Mercedes
Stats of the Week: UX gets an F

Ad Industry Metrics Stats of the Week: UX gets an F

4y Mike O'Brien
Merging of largest, smallest screens delivers exciting opportunities

Mobile Merging of largest, smallest screens delivers exciting opportunities

4y Joe Laszlo
The Digital Download: Ad blocking, online video, Facebook updates on the rise

More News The Digital Download: Ad blocking, online video, Facebook updates on the rise

4y Mike O'Brien
Viewability has much more gray area than you realize [Study]

Ad Industry Metrics Viewability has much more gray area than you realize [Study]

4y Mike O'Brien
The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

More News The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

4y Mike O'Brien
The Digital Download: Another volume of video vignettes

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5y Mike O'Brien
Ad buying: a glossary of key terms and acronyms

Media Buying Ad buying: a glossary of key terms and acronyms

5y Mike O'Brien
The Digital Download: Transparency, viewability win the week's news

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5y Mike O'Brien
The reality of virtual reality

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5y Joe Laszlo
The present and future of online video ads

Media Buying The present and future of online video ads

5y Tessa Wegert
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