While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
This week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response to ad blocking.
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
A year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the end of the year?
Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common.
Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability rates and new strategies for combating ad fraud.
Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubating.
Stats from multiple sources show that U.S. display advertising spend will climb in the next two years.