New research from BabyCenter shows that consumers love diversity in advertising. But there isn't much of it behind-the-scenes, which came up during a recent SXSW panel.
This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's top agencies for one of its top universities.
The IAB released a new set of recommendations for publishers to deal with ad blocking, an industry issue that's expensive and expanding. Can it help?
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly ... read more
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
This week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response to ad blocking.
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.