Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common.
Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability rates and new strategies for combating ad fraud.
Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubating.
Stats from multiple sources show that U.S. display advertising spend will climb in the next two years.
A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the holiday shopping season.
ClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of video advertising on the platform.
Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and fixing those pain points together.
StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October.
The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales?
Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily nefarious - that assumption is most likely false.