In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road
Automotive

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

10y Lisa Lacy

In-Car Wi-Fi Will Create Opportunities for Adverti...

A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...

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Denny’s and Atari Appeal to Gen X With Mobile Games
Media

Denny’s and Atari Appeal to Gen X With Mobile Games

10y Lisa Lacy

Denny’s and Atari Appeal to Gen X With Mobile Game...

By reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, bu...

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Yahoo Prime View Enables 100% Viewability on Display Ads
Display Advertising

Yahoo Prime View Enables 100% Viewability on Display Ads

10y Lisa Lacy

Yahoo Prime View Enables 100% Viewability on Displ...

The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Read M...

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Marketers Must Combine TV and Digital Video Advertising – But How?
Media

Marketers Must Combine TV and Digital Video Advertising – But How?

10y Yuyu Chen

Marketers Must Combine TV and Digital Video Advert...

Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectivel...

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M&A News: Facebook, Marin Software, and Alliance for Audited Media
Marketing

M&A News: Facebook, Marin Software, and Alliance for Audited Media

10y Yuyu Chen

M&A News: Facebook, Marin Software, and Allian...

A roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Read More...

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How Can Brands Fight Online Video Fraud?
Media

How Can Brands Fight Online Video Fraud?

10y Lisa Lacy

How Can Brands Fight Online Video Fraud?

In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...

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Discovery Still a Struggle for Branded Apps Like Kellogg's
Media

Discovery Still a Struggle for Branded Apps Like Kellogg's

10y Lisa Lacy

Discovery Still a Struggle for Branded Apps Like K...

Two new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Read More...

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Apps and Mobile Web: The State of the Debate
Media

Apps and Mobile Web: The State of the Debate

10y Joe Laszlo

Apps and Mobile Web: The State of the Debate

Both sides of the "Apps Versus Mobile Web" debate present compelling points, but which is the best choice for marketers? Read More...

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Original Digital Video Programming to Be as Important as TV [Study]
Media

Original Digital Video Programming to Be as Important as TV [Study]

10y Greg Jarboe

Original Digital Video Programming to Be as Import...

A new study shows that in the coming years, original digital video programming will become as important to a business' success as television advertisi...

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East vs. West, Content vs. Tech, f8 vs. NewFronts
Marketing

East vs. West, Content vs. Tech, f8 vs. NewFronts

10y Guest

East vs. West, Content vs. Tech, f8 vs. NewFronts

With Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which eve...

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AOL and Microsoft Team Up to Offer Premium Content
Media

AOL and Microsoft Team Up to Offer Premium Content

10y Greg Jarboe

AOL and Microsoft Team Up to Offer Premium Content

Through a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...

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AOL Strikes Premium Motion Picture Deal With Miramax
Media

AOL Strikes Premium Motion Picture Deal With Miramax

10y Greg Jarboe

AOL Strikes Premium Motion Picture Deal With Miram...

A new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Read More...

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U.S. Internet Ad Revenues Soar to a Record $42.8 Billion
Ad Industry Metrics

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

10y Yuyu Chen

U.S. Internet Ad Revenues Soar to a Record $42.8 B...

An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Read More...

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Don’t Ruin Good Strategy With Bad Creative
Media

Don’t Ruin Good Strategy With Bad Creative

10y Anna Bager

Don’t Ruin Good Strategy With Bad Creative

As much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, th...

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A New Era in Advertising Metrics Begins With MRC's Viewability Standards
Display Advertising

A New Era in Advertising Metrics Begins With MRC's Viewability Standards

10y Michael Parkes

A New Era in Advertising Metrics Begins With MRC's...

The Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental sh...

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Media Rating Council Sets New Standards for Viewable Display Impressions
Display Advertising

Media Rating Council Sets New Standards for Viewable Display Impressions

10y Yuyu Chen

Media Rating Council Sets New Standards for Viewab...

The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. R...

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IAB Releases In-Image Advertising Primer
Display Advertising

IAB Releases In-Image Advertising Primer

10y Lisa Lacy

IAB Releases In-Image Advertising Primer

The paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Read More...

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Move Over TV – Brands Are Tuning Into Digital Video Ads
Media

Move Over TV – Brands Are Tuning Into Digital Video Ads

10y Tessa Wegert

Move Over TV – Brands Are Tuning Into Digital Vide...

Over the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...

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New Time-Spent Metric Seeks to Move Marketers Away From Clicks
Display Advertising

New Time-Spent Metric Seeks to Move Marketers Away From Clicks

10y Mary Lisbeth D'Amico

New Time-Spent Metric Seeks to Move Marketers Away...

The online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-acc...

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The Art of WHERE
Media

The Art of WHERE

10y Joe Laszlo

The Art of WHERE

Everyone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the ma...

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Digital Marketing People on the Move: Feb 2014 Roundup
Marketing

Digital Marketing People on the Move: Feb 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: Feb 2014 Rou...

February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executi...

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Google Signs $100M Upfront Deal With Magna
Marketing

Google Signs $100M Upfront Deal With Magna

10y Yuyu Chen

Google Signs $100M Upfront Deal With Magna

Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (...

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IAB: Fraudulent Traffic Creates Loud Bang
Marketing

IAB: Fraudulent Traffic Creates Loud Bang

10y Guest

IAB: Fraudulent Traffic Creates Loud Bang

Quiet confidence and a sense of purpose pervaded the 2014 IAB Annual Leadership Meeting, where everything from fraudulent traffic to native advertisin...

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A Call to Marketers: Help Us Make Mobile Work
Media

A Call to Marketers: Help Us Make Mobile Work

10y Anna Bager

A Call to Marketers: Help Us Make Mobile Work

The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the...

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Google Inks Deal With comScore for Real-Time Ad Measurement
Marketing

Google Inks Deal With comScore for Real-Time Ad Measurement

10y Yuyu Chen

Google Inks Deal With comScore for Real-Time Ad Me...

Google has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in rea...

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Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading
Media

Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading

10y Yuyu Chen

Google and Microsoft Collaborate with IAB to Tackl...

Google, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding pr...

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How Much Does Transparency Matter in Native Advertising?
Media

How Much Does Transparency Matter in Native Advertising?

10y Susan Kuchinskas

How Much Does Transparency Matter in Native Advert...

As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Read More...

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