Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Read More...
View articleWe have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and b...
View articleA recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Read More...
View articleThe Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment. Read Mo...
View articleAbout 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle...
View articleSenate Minority Leader got $2,400 from The Interactive Advertising Bureau. Read More...
View articleAlmost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Read More...
View articleClickZ spoke with Anna Bager, IAB's VP and GM, Mobile Marketing Center of Excellence, about the year in mobile and what we can expect for 2013. Read M...
View articleThe Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment. Read More...
View articleThe Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new...
View articleConsumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...
View articleAs much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term adverti...
View articleDeclaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere f...
View articleThe IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Read More...
View articleIAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile. Read More...
View articleA set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbe...
View articleThe number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Read More...
View articleAn IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...
View articleAs the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Read More...
View articleDue to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but v...
View articleWhile we await the mass adoption of IAB Rising Stars ads and what will surely be a marked decrease in page clutter, how can we ensure that ours stand ...
View article45% said they expect their favorite brands to advertise on tablets. Read More...
View articleAn online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Read More...
View articleAn IAB study shows 20% of mobile users access social media when they first wake up. Read More...
View articleAd tech IAB member firms can join the council but must pay extra for the privilege. Read More...
View articleOnline ad revenue hit $8.4B in the first three months of 2012. Read More...
View articleGlobal mobile ad market was valued at over $5.3 billion for 2011. Read More...
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