Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...
View articleA new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...
View articleIBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...
View articleIBM's deal to acquire open-source software platform Red Hat, originally announced in October 2018, has been successfully negotiated and closed. They a...
View articleWhile everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...
View articleIBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...
View articleThe diamond industry is among the first to go all-in on blockchain, an emerging technology that mystifies many marketers. Read More...
View articleIBM, Softbank Robotics, and Microsoft have all researched into socially assistive robots that can care for the elderly and understand social cues. Wha...
View articleWe review the top news in martech from the week of December 3–10, 2018. Read More...
View articleWe review the top news in martech from the week of November 26–December 3, 2018. Read More...
View articleNot every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...
View articleOn Oct 28 IBM announced acquisition of top open source cloud software Red Hat for $34 billion. The companies hope to lead the way in hybrid cloud comp...
View articleWe review the top news in martech from the week of October 8–15, 2018. Read More...
View articleThough the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...
View articleNot long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a...
View articleBlockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLed...
View article2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” bec...
View articleWe often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...
View articleThe summer was retail-focused, but fall was more of a mixed bag. Amazon strategies, AI-powered personal trainers and blockchain made up your favorites...
View articleData is useless if brands aren’t making the most of it. Today’s technology gives marketers the tools to serve personalized offers at the right moment ...
View articleYou don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...
View articleIn the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...
View articleThis has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...
View articleThis week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...
View articleOne way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...
View articleHere are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter,...
View articleUse these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple c...
View article