This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform's plans to go beyond its 140-character limit.
One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns.
Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter, Facebook, and Instagram.
Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple channels and platforms.
What email marketing skills can retailers learn from the strong performance of the travel industry?
New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure.
The UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data.
Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentions are crucial.
Beating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influential global brands.
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected.