Mind the (trust) gap

AI & Automation Mind the (trust) gap

1y Dave Neway

Mind the (trust) gap

Dave Neway, head of product marketing at IBM Watson Advertising, touches on how AI can impact digital marketing and help bridge the trust gap between ...

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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

AI & Automation ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

1y Kamaljeet Kalsi

ClickZ AI Summit 2020: Where industry experts brid...

A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for busine...

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IBM’s Watson now powers ad optimization with new Advertising Accelerator

AI & Automation IBM’s Watson now powers ad optimization with new Advertising Accelerator

2y Barry Levine

IBM’s Watson now powers ad optimization with new A...

IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the r...

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IBM Watson IoT leverages G2 for their targeted ABM strategy

Collaboration IBM Watson IoT leverages G2 for their targeted ABM strategy

2y Jacqueline Dooley

IBM Watson IoT leverages G2 for their targeted ABM...

G2’s peer-reviewed database of software vendors enabled the IBM Watson IoT team to identify and follow-up with targeted accounts within the G2 platfor...

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Where does the new IBM spinoff Acoustic fit in?

AI & Automation Where does the new IBM spinoff Acoustic fit in?

2y Barry Levine

Where does the new IBM spinoff Acoustic fit in?

IBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...

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Personalization, segmentation, testing: How email marketers can use AI

AI & Automation Personalization, segmentation, testing: How email marketers can use AI

2y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

Industry Developments IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

2y Kimberly Collins

IBM sells Watson Marketing and commerce portfolio ...

IBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...

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Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Facebook Definers

Marketing Technology Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Facebook Definers

3y Kimberly Collins

Weekly martech review: Cyber Monday & Black Fr...

We review the top news in martech from the week of November 19–November 26, 2018. Read More...

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10 rapidly growing martech startups you need to know

Digital Marketing 10 rapidly growing martech startups you need to know

3y Jonathan Brown

10 rapidly growing martech startups you need to kn...

Today’s digital landscape is accelerating everyday, and that’s great news for marketers. Thanks to a wave of innovation in the space, marketers have m...

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What do the jobs of the future look like in an AI world?

Asia What do the jobs of the future look like in an AI world?

5y Sophie Loras

What do the jobs of the future look like in an AI ...

In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...

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