Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020

Automation Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020

2y Mahir Prasad

Acoustic gives tips on future proofing your martec...

Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...

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Is Google leading the image recognition engine race?

AI & Automation Is Google leading the image recognition engine race?

2y Luke Richards

Is Google leading the image recognition engine rac...

A new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...

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Where does the new IBM spinoff Acoustic fit in?

AI & Automation Where does the new IBM spinoff Acoustic fit in?

2y Barry Levine

Where does the new IBM spinoff Acoustic fit in?

IBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...

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IBM completes its acquisition of Red Hat in ‘Chapter 2 of the cloud’

Industry Developments IBM completes its acquisition of Red Hat in ‘Chapter 2 of the cloud’

2y Barry Levine

IBM completes its acquisition of Red Hat in ‘Chapt...

IBM's deal to acquire open-source software platform Red Hat, originally announced in October 2018, has been successfully negotiated and closed. They a...

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Personalization, segmentation, testing: How email marketers can use AI

AI & Automation Personalization, segmentation, testing: How email marketers can use AI

2y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

Industry Developments IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

3y Kimberly Collins

IBM sells Watson Marketing and commerce portfolio ...

IBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...

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What does blockchain mean for the diamond industry?

Blockchain What does blockchain mean for the diamond industry?

3y Mike O'Brien

What does blockchain mean for the diamond industry...

The diamond industry is among the first to go all-in on blockchain, an emerging technology that mystifies many marketers. Read More...

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Socially assistive robots: Will robots of the future take care of us?

Deep learning Socially assistive robots: Will robots of the future take care of us?

3y Robin Sherwood

Socially assistive robots: Will robots of the futu...

IBM, Softbank Robotics, and Microsoft have all researched into socially assistive robots that can care for the elderly and understand social cues. Wha...

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Weekly martech review: MetaCX Scott McCorkle, HCL buys IBM products, Firely launches $21.5 seed funding

Disruptive MarTech Weekly martech review: MetaCX Scott McCorkle, HCL buys IBM products, Firely launches $21.5 seed funding

3y Kimberly Collins

Weekly martech review: MetaCX Scott McCorkle, HCL ...

We review the top news in martech from the week of December 3–10, 2018. Read More...

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Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue

Disruptive MarTech Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue

3y Kimberly Collins

Weekly martech review: Marriott data breach, Googl...

We review the top news in martech from the week of November 26–December 3, 2018.  Read More...

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Can you explain the difference between blockchain and Bitcoin?

Blockchain Can you explain the difference between blockchain and Bitcoin?

3y Mike O'Brien

Can you explain the difference between blockchain ...

Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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What IBM's $34bn acquisition of Red Hat means for martech

Industry Developments What IBM's $34bn acquisition of Red Hat means for martech

3y Kimberly Collins

What IBM's $34bn acquisition of Red Hat means for ...

On Oct 28 IBM announced acquisition of top open source cloud software Red Hat for $34 billion. The companies hope to lead the way in hybrid cloud comp...

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Weekly martech review: IBM's Food Trust blockchain, LinkedIn acquires Glint, Talldesk valued >$1B

Disruptive MarTech Weekly martech review: IBM's Food Trust blockchain, LinkedIn acquires Glint, Talldesk valued >$1B

3y Kimberly Collins

Weekly martech review: IBM's Food Trust blockchain...

We review the top news in martech from the week of October 8–15, 2018. Read More...

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More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

Leadership More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

3y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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Using AI to improve user experience

Emerging Technology Using AI to improve user experience

3y Yaroslav Kuflinski

Using AI to improve user experience

Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a...

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Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

Blockchain Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

4y Mike O'Brien

Blockchain 101: AdLedger, IBM and Salon Media team...

Blockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLed...

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[Study] 95% of marketers are banking on live video this year

Content [Study] 95% of marketers are banking on live video this year

4y Mike O'Brien

[Study] 95% of marketers are banking on live video...

2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” bec...

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Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

Blockchain Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

4y Mike O'Brien

Brands and blockchain: How Walmart, Burger King an...

We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...

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The blockchain workout: ClickZ's most popular articles from October, November and December

Emerging Technology The blockchain workout: ClickZ's most popular articles from October, November and December

4y Mike O'Brien

The blockchain workout: ClickZ's most popular arti...

The summer was retail-focused, but fall was more of a mixed bag. Amazon strategies, AI-powered personal trainers and blockchain made up your favorites...

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Real-time relevance and predicting purchases

Analytics Real-time relevance and predicting purchases

4y Mike O'Brien

Real-time relevance and predicting purchases

Data is useless if brands aren’t making the most of it. Today’s technology gives marketers the tools to serve personalized offers at the right moment ...

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Meet the eight B2B brands excelling at LinkedIn

Marketing Meet the eight B2B brands excelling at LinkedIn

5y Tereza Litsa

Meet the eight B2B brands excelling at LinkedIn

You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...

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What do the jobs of the future look like in an AI world?

Asia What do the jobs of the future look like in an AI world?

5y Sophie Loras

What do the jobs of the future look like in an AI ...

In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

Media The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

5y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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Tweets of the week: #CES2016 and #Twitter10K take over

Social Tweets of the week: #CES2016 and #Twitter10K take over

6y Yuyu Chen

Tweets of the week: #CES2016 and #Twitter10K take ...

This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...

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4 ways to create personalized marketing messages

Email 4 ways to create personalized marketing messages

6y Ellen Valentine

4 ways to create personalized marketing messages

One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...

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10 B2B brands that are killing it on social media

Social 10 B2B brands that are killing it on social media

6y Bob Cargill

10 B2B brands that are killing it on social media

Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter,...

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3 Tips for Mapping the Customer Journey

Data insights 3 Tips for Mapping the Customer Journey

6y Ellen Valentine

3 Tips for Mapping the Customer Journey

Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple c...

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