Mobile Retail Traffic Spiking, Sales Not So Much
Media

Mobile Retail Traffic Spiking, Sales Not So Much

10y Susan Kuchinskas

Mobile Retail Traffic Spiking, Sales Not So Much

While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Read More...

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Digital Marketing People on the Move: June 2014 Roundup
Marketing

Digital Marketing People on the Move: June 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: June 2014 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during June. Read More...

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Microsoft Tops LinkedIn's List of Most Influential Tech Brands
Data insights

Microsoft Tops LinkedIn's List of Most Influential Tech Brands

10y Yuyu Chen

Microsoft Tops LinkedIn's List of Most Influential...

The company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...

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Mobile Shift Drives Father's Day Sales, IBM Says
Audience

Mobile Shift Drives Father's Day Sales, IBM Says

10y Susan Kuchinskas

Mobile Shift Drives Father's Day Sales, IBM Says

While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...

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Could the Microsoft-Salesforce Partnership Signal a Future Acquisition?
Analytics

Could the Microsoft-Salesforce Partnership Signal a Future Acquisition?

10y Lisa Lacy

Could the Microsoft-Salesforce Partnership Signal ...

The partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal me...

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IBM Launches ExperienceOne for Connected Sales and Marketing
Automation

IBM Launches ExperienceOne for Connected Sales and Marketing

10y Lisa Lacy

IBM Launches ExperienceOne for Connected Sales and...

The portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Read More...

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The Marketing Clouds and Convergence
Analytics

The Marketing Clouds and Convergence

10y Rand Schulman

The Marketing Clouds and Convergence

What are marketers to do during climate change, when these marketing clouds form and darken? Read More...

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IBM's Watson Invests in Fluid for E-Commerce Play
Marketing

IBM's Watson Invests in Fluid for E-Commerce Play

10y Susan Kuchinskas

IBM's Watson Invests in Fluid for E-Commerce Play

IBM's Watson and Fluid's first application for North Face will create a virtual shopping assistant. Read More...

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IBM Buys Silverpop to Boost Personalized Marketing Capabilities
Automation

IBM Buys Silverpop to Boost Personalized Marketing Capabilities

10y Melanie White

IBM Buys Silverpop to Boost Personalized Marketing...

IBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Read More...

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How the Top 5 Brands Are Using Paid Search Ads
Paid Search

How the Top 5 Brands Are Using Paid Search Ads

10y Lisa Raehsler

How the Top 5 Brands Are Using Paid Search Ads

A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successe...

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IBM Invests $100 Million to Expand Its Marketing Consulting Business
Data insights

IBM Invests $100 Million to Expand Its Marketing Consulting Business

10y Yuyu Chen

IBM Invests $100 Million to Expand Its Marketing C...

IBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new ...

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Growing Hacking Convergence KPIs From Within
Analytics

Growing Hacking Convergence KPIs From Within

10y Marshall Sponder

Growing Hacking Convergence KPIs From Within

Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to hel...

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IBM Launches Interactive User Experience Unit Fed by Data Insights
Marketing

IBM Launches Interactive User Experience Unit Fed by Data Insights

10y Mary Lisbeth D'Amico

IBM Launches Interactive User Experience Unit Fed ...

IBM is increasingly using data insights from its legendary research labs to inform its customers' design, customer interaction, and business strategie...

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Mobile Cements Status as Primary Shopping Channel
Data insights

Mobile Cements Status as Primary Shopping Channel

10y Yuyu Chen

Mobile Cements Status as Primary Shopping Channel

Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...

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IBM Digital Experience: An "Umbrella Thought" Story
Marketing

IBM Digital Experience: An "Umbrella Thought" Story

11y Susan Kuchinskas

IBM Digital Experience: An "Umbrella Thought" Stor...

IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communicatio...

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IBM Makes Signet Sites Shine
Marketing

IBM Makes Signet Sites Shine

11y Susan Kuchinskas

IBM Makes Signet Sites Shine

IBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led t...

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Top 50 Brands in Content Marketing
Social

Top 50 Brands in Content Marketing

11y Toby Murdock

Top 50 Brands in Content Marketing

Brands are becoming the media, attracting their own audiences. Here are the standouts. Read More...

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Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs
Ad Industry Metrics

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

11y Miranda Miller

Cyber Monday Traffic, Mobile & Ad Spend Reach ...

Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...

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Cyber Monday Shopping Sales Up 30%
Ecommerce

Cyber Monday Shopping Sales Up 30%

11y James Dohnert

Cyber Monday Shopping Sales Up 30%

Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Read More...

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Black Friday E-Commerce Sales Reach Over $1 Billion Record
Social

Black Friday E-Commerce Sales Reach Over $1 Billion Record

11y Miranda Miller

Black Friday E-Commerce Sales Reach Over $1 Billio...

The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...

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Social Media Listening Made Simple
Analytics

Social Media Listening Made Simple

12y Brandon Cheung

Social Media Listening Made Simple

The average social media user listens more but are marketers doing the same? Read More...

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Augmented Reality Shopping Coming Soon
Media

Augmented Reality Shopping Coming Soon

12y Susan Kuchinskas

Augmented Reality Shopping Coming Soon

IBM Research has a prototype of a data-driven personal shopping assistant mobile app. Read More...

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Marketing News Roundup: Citibank, Verizon Wireless, Audience Science
Financial Services

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

12y Daniel Mickens

Marketing News Roundup: Citibank, Verizon Wireless...

IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Read More...

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Facebook Shows Fast Growth in Brand Value
Ad Industry Metrics

Facebook Shows Fast Growth in Brand Value

12y Anna Maria Virzi

Facebook Shows Fast Growth in Brand Value

Millward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...

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Dashboards, Infographics, and Visualizations - Best Practices
Analytics

Dashboards, Infographics, and Visualizations - Best Practices

12y John D'Arcy

Dashboards, Infographics, and Visualizations - Bes...

When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Read More...

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Netezza Aims to Help Retailers Crunch Big Data
Analytics

Netezza Aims to Help Retailers Crunch Big Data

12y Susan Kuchinskas

Netezza Aims to Help Retailers Crunch Big Data

IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Read More...

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Should Analytics Be Bundled or Cobbled?
Actionable Analysis

Should Analytics Be Bundled or Cobbled?

12y Andrew Edwards

Should Analytics Be Bundled or Cobbled?

Several solutions for a changing environment. Read More...

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