Social Media Marketing and Consumer Retail: It's About More Than Ads
Data insights

Social Media Marketing and Consumer Retail: It's About More Than Ads

13y Dave Evans

Social Media Marketing and Consumer Retail: It's A...

Look at the commitment that Walmart is making. Read More...

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3 B2C Marketing Tactics to Improve Your B2B Newsletter
Email

3 B2C Marketing Tactics to Improve Your B2B Newsletter

13y Mike Hotz

3 B2C Marketing Tactics to Improve Your B2B Newsle...

How to create newsletters your readers will be more likely to read, retain, and value. Read More...

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IBM Rolls Out Analytics, Marketing Tool
Actionable Analysis

IBM Rolls Out Analytics, Marketing Tool

13y Anna Maria Virzi

IBM Rolls Out Analytics, Marketing Tool

A company known for selling software to CIOs and CEOs now aims for CMOs. Read More...

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Marketing Automation Manager: Must-Have Skills
Marketing

Marketing Automation Manager: Must-Have Skills

13y Anna Maria Virzi

Marketing Automation Manager: Must-Have Skills

Robots need not apply. Read More

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Lessons From a Shareaholic
Marketing

Lessons From a Shareaholic

13y Brandon Cheung

Lessons From a Shareaholic

Three factors to understand what motivates people to share on social media and how to unlock their influence for your brand. Read More...

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How Digital Is Improving the Shopper Experience
Asia

How Digital Is Improving the Shopper Experience

14y Andrew Knott

How Digital Is Improving the Shopper Experience

New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Rea...

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IBM Enhances Digital Marketing Services With Unica Acquisition
Automation

IBM Enhances Digital Marketing Services With Unica Acquisition

14y Kate Kaye

IBM Enhances Digital Marketing Services With Unica...

Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Read M...

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IBM Buys Coremetrics to Strengthen Analytics Offerings
Actionable Analysis

IBM Buys Coremetrics to Strengthen Analytics Offerings

14y Kate Kaye

IBM Buys Coremetrics to Strengthen Analytics Offer...

The move marks one of many in IBM's path toward building its marketing analytics business. Read More...

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Got Policy?
Social

Got Policy?

14y Dave Evans

Got Policy?

Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social com...

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IBM Adds Social Dynamic to B2B Campaign
Social

IBM Adds Social Dynamic to B2B Campaign

16y Virginia Citrano

IBM Adds Social Dynamic to B2B Campaign

Site allows mid-market partners to communicate with IBM and one another. Read More...

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