Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the platform's geolocation filters?
Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their rides.
As iCrossing becomes a full-service digital agency, it's beefing up its media team.
Also news from PubMatic, Shiny Ads and Promodity.
IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer.
A veteran of R/GA and TBWAChiatDay, Stern is tasked with forging a creative practice for the Hearst-owned agency.
Red Aril lets marketers blend multiple data types to model and reach targeted audiences.
Wallaby has roots in search and offices in five countries, including Spain.
Unit will focus on real-time execution across the social graph.
From custom ads to custom apps, publishers increasingly tailor content for advertisers.