Measuring metaverse success without traditional identity resolution capabilities
Metaverse

Measuring metaverse success without traditional identity resolution capabil...

1y Jason Alan Snyder

Measuring metaverse success without traditional id...

The metaverse allows users to express their personality completely separately from their identity. This creates a challenge for marketers who aim to m...

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Fool’s gold – Leaving behind “match rate” as a success metric for identity
Analytics

Fool’s gold – Leaving behind “match rate” as a success metric for identity

3y Gerry Bavaro

Fool’s gold – Leaving behind “match rate” as a suc...

Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

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Retailers, expand your identity strategy to include marketing
Data insights

Retailers, expand your identity strategy to include marketing

3y Eddie Cannon

Retailers, expand your identity strategy to includ...

ADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read More...

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IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity
Digital Advertising

IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based id...

5y Barry Levine

IAB Tech Lab proposes vision of a post-cookie ‘use...

“Today, identity is not owned by the consumer,” IAB Tech Lab SVP Jordan Mitchell told ClickZ. They're proposing a new, non-cookie method for consented...

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LinkedIn buys cross-device identity provider Drawbridge
Digital Advertising

LinkedIn buys cross-device identity provider Drawbridge

5y Barry Levine

LinkedIn buys cross-device identity provider Drawb...

Microsoft-owned LinkedIn has announced they'll acquire Drawbridge, an identity management provider best known for its cross-device graph, which matche...

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