The metaverse allows users to express their personality completely separately from their identity. This creates a challenge for marketers who aim to m...
View articleMerkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...
View articleADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read More...
View article“Today, identity is not owned by the consumer,” IAB Tech Lab SVP Jordan Mitchell told ClickZ. They're proposing a new, non-cookie method for consented...
View articleMicrosoft-owned LinkedIn has announced they'll acquire Drawbridge, an identity management provider best known for its cross-device graph, which matche...
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