LiveRamp and Bombora partner for patent-pending approach to SMB targeting
Digital Advertising

LiveRamp and Bombora partner for patent-pending approach to SMB targeting

5y Barry Levine

LiveRamp and Bombora partner for patent-pending ap...

LiveRamp and Bombora are partnering for probabilistic targeting of SMBs with stated 86% accuracy, as determined by blind tests with 40,000 businesses....

View article
LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet
Digital Advertising

LiveRamp 2019: Using IdentityLink to level the playing field for identity o...

5y Kimberly Collins

LiveRamp 2019: Using IdentityLink to level the pla...

LiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...

View article
Get the latest analysis and reports delivered to your inbox daily