Measuring Online TV Through Behavior-Based Measurements
Asia

Measuring Online TV Through Behavior-Based Measurements

9y Charlie Wang

Measuring Online TV Through Behavior-Based Measure...

Programmatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Read More...

View article
Is iGRP Dumbing Down Digital?
Asia

Is iGRP Dumbing Down Digital?

10y Charlie Wang

Is iGRP Dumbing Down Digital?

With new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily