Data in martech: How to better measure, attribute, and manage it
Analytics

Data in martech: How to better measure, attribute, and manage it

5y Kimberly Collins

Data in martech: How to better measure, attribute,...

How do companies currently measure, attribute, and manage their data in martech? And how can they do it more effectively? Insights from our latest res...

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How to use purchase intent for more effective keyword search
Disruptive MarTech

How to use purchase intent for more effective keyword search

8y Motoko Hunt

How to use purchase intent for more effective keyw...

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audien...

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Nine free tools for measuring social ROI
Acquisition

Nine free tools for measuring social ROI

8y Rebecca Sentance

Nine free tools for measuring social ROI

It’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. And as with any marketing s...

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