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    The 4 essential elements of effective in-app advertising
    Digital Advertising

    The 4 essential elements of effective in-app advertising

    4y Supriya Goswami

    The 4 essential elements of effective in-app adver...

    Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

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    It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?
    Digital Advertising

    It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, ...

    5y Ivan Guzenko

    It’s interactive, it’s engaging, it’s AI-powered: ...

    By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...

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    In-app advertising vs mobile web advertising: Which is the better investment?
    Digital Advertising

    In-app advertising vs mobile web advertising: Which is the better investmen...

    7y Idris Nagri

    In-app advertising vs mobile web advertising: Whic...

    Mobile now makes up the majority of digital ad spend. But many advertisers are still grappling with the question: how much should they invest in mobil...

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