The growing culture of marketing experimentation
Actionable Analysis

The growing culture of marketing experimentation

4y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

View article
Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder
Disruptive MarTech

Cross-channel attribution via incrementality measurement: Measured CEO/Co-f...

5y Kimberly Collins

Cross-channel attribution via incrementality measu...

D2C companies like Peloton are increasingly turning to incrementality measurement for attribution. Measured CEO Trevor Testwuide on why that's the cas...

View article
Why marketing attribution hasn’t lived up to the hype—yet
Disruptive MarTech

Why marketing attribution hasn’t lived up to the hype—yet

5y Trevor Testwuide

Why marketing attribution hasn’t lived up to the h...

"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...

View article
Get the latest analysis and reports delivered to your inbox daily