While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact one another.
Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as well.
As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging.
What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend projections and budgets.
Throwback Thursday: Grey Group India’s Leroy Alvares talks about pulling heart strings in advertising
Stories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey Group India.
Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has many others.
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go round.
The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey.
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.