Personalized video and the future of marketing

Content Personalized video and the future of marketing

6y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

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6 retail brands who are nailing the app game

Ecommerce 6 retail brands who are nailing the app game

6y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

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Stats of the Week: Mobile ad revenue, mobile ad blocking

Stats of the Week: Mobile ad revenue, mobile ad blocking

8y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

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Vodafone's top three tips to improve your mobile marketing

Vodafone's top three tips to improve your mobile marketing

8y Mike O'Brien

Vodafone's top three tips to improve your mobile m...

While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...

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The Digital Download: From AI to alleged algorithms

The Digital Download: From AI to alleged algorithms

8y Mike O'Brien

The Digital Download: From AI to alleged algorithm...

Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...

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Economic slowdown in China means a booming ecommerce sector

Economic slowdown in China means a booming ecommerce sector

8y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

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Snow White and the Seven Stats: Figures from the last week in digital

Snow White and the Seven Stats: Figures from the last week in digital

8y Mike O'Brien

Snow White and the Seven Stats: Figures from the l...

What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend ...

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Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling heart strings in advertising

Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling heart strings in advertising

8y Sophie Loras

Throwback Thursday: Grey Group India's Leroy Alvar...

Stories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey ...

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Why Facebook's botched Free Basics in India doesn't really matter

Why Facebook's botched Free Basics in India doesn't really matter

8y Rahul Chadha

Why Facebook's botched Free Basics in India doesn'...

Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...

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Wearable technology takes center stage in stats of the week

Wearable technology takes center stage in stats of the week

8y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

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Six of our favorite stats of the week from APAC

Six of our favorite stats of the week from APAC

8y Sophie Loras

Six of our favorite stats of the week from APAC

The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

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Tweets of the week: celebrations and festivals dominate Twitter in APAC

Tweets of the week: celebrations and festivals dominate Twitter in APAC

8y Sophie Loras

Tweets of the week: celebrations and festivals dom...

This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...

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How five brands in APAC are using Instagram's self-serve ads

How five brands in APAC are using Instagram's self-serve ads

8y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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Three digital predictions for APAC and why they matter

Three digital predictions for APAC and why they matter

8y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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Tweets of the week: Rugby World Cup and a race that stops a nation

Tweets of the week: Rugby World Cup and a race that stops a nation

8y Sophie Loras

Tweets of the week: Rugby World Cup and a race tha...

Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...

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Facebook launches slideshow for video content in emerging markets

Facebook launches slideshow for video content in emerging markets

8y Sophie Loras

Facebook launches slideshow for video content in e...

Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Read More...

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How Uber thinks locally to expand globally

How Uber thinks locally to expand globally

8y Sophie Loras

How Uber thinks locally to expand globally

Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...

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The Future of India Is E-Commerce

The Future of India Is E-Commerce

8y Andy Radovic

The Future of India Is E-Commerce

Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Read More...

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The Video of Small Things Rises in Asia

The Video of Small Things Rises in Asia

9y Meera Chopra

The Video of Small Things Rises in Asia

Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...

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Google's Alphabet: A Welcome Move in Asia

Google's Alphabet: A Welcome Move in Asia

9y Sophie Loras

Google's Alphabet: A Welcome Move in Asia

For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Read More...

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Vernacular Mobile Video on Demand: A New Avenue for Marketers

Vernacular Mobile Video on Demand: A New Avenue for Marketers

9y Meera Chopra

Vernacular Mobile Video on Demand: A New Avenue fo...

‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...

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What Makes a Winning Digital Campaign During Awards Season?

What Makes a Winning Digital Campaign During Awards Season?

9y Eric Leong

What Makes a Winning Digital Campaign During Award...

Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Er...

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Facebook Lite Gives Advertisers Access to New Demographics in Asia

Facebook Lite Gives Advertisers Access to New Demographics in Asia

9y Sophie Loras

Facebook Lite Gives Advertisers Access to New Demo...

The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Interne...

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The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

9y Rohit Kumar

The Realities of Cross-Device Marketing in a Mobil...

APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Read More...

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Asia's Love Affair With Mobilegeddon

Asia's Love Affair With Mobilegeddon

9y Ohad Hecht

Asia's Love Affair With Mobilegeddon

There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...

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Samsonite Turns to Paid Social for APAC Design Competition

Samsonite Turns to Paid Social for APAC Design Competition

9y Sophie Loras

Samsonite Turns to Paid Social for APAC Design Com...

Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...

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Indonesia Leads Penetration of Global Mobile Facebook Users

Indonesia Leads Penetration of Global Mobile Facebook Users

9y Sophie Loras

Indonesia Leads Penetration of Global Mobile Faceb...

Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Read More...

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