‘Localization’ of marketing through videos in native languages is the next level of audience engagement.
Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong.
The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Internet connectivity.
APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel.
There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy.
Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition.
Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook.
The automotive industry is extremely well positioned to engage consumers through mobile video advertising.
A mobile strategy in Asia is essential, and getting the user experience right is just as important.
Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers.