Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets.
Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region.
Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising.
Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising.
For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region.
‘Localization’ of marketing through videos in native languages is the next level of audience engagement.
Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong.
The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Internet connectivity.
APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel.
There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy.