2013 Mobile Trends in India [Video]
Asia

2013 Mobile Trends in India [Video]

11y Sandeep Amar

2013 Mobile Trends in India [Video]

Marketers in India are no longer asking why they should advertise on mobile but how to and how much to advertise on the platform. Read More...

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How Pepsi and ICICI Bank Engage Users on Social [Video]
Asia

How Pepsi and ICICI Bank Engage Users on Social [Video]

11y Adaline Lau

How Pepsi and ICICI Bank Engage Users on Social [V...

Position2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing. Read More...

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MakeMyTrip: Localizing Social Media in a Global World [Video]
Asia

MakeMyTrip: Localizing Social Media in a Global World [Video]

11y Adaline Lau

MakeMyTrip: Localizing Social Media in a Global Wo...

Head of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and ...

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SEO and the Future of Search in India [Video]
Asia

SEO and the Future of Search in India [Video]

11y Adaline Lau

SEO and the Future of Search in India [Video]

PageTraffic, Bruce Clay, and Web Marketing Academy execs shed light on search marketing practices in India. Read More...

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SES New Delhi 2012: Social and Content Marketing Gain Prominence in India
Analytics

SES New Delhi 2012: Social and Content Marketing Gain Prominence in India

11y Adaline Lau

SES New Delhi 2012: Social and Content Marketing G...

Three themes gathered from the two-day program: Read More...

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Mobile Internet Monetization Opportunities and Challenges
Asia

Mobile Internet Monetization Opportunities and Challenges

11y Sandeep Amar

Mobile Internet Monetization Opportunities and Cha...

Mobile is big and in India alone, there are over 600 million connections. Read More...

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The Marketer's Outlook on Digital Marketing in India
Asia

The Marketer's Outlook on Digital Marketing in India

11y Ashok Lalla

The Marketer's Outlook on Digital Marketing in Ind...

Digital is the future, but is that future here yet? Read More...

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Data Management Platforms in India - Keys to Success
Asia

Data Management Platforms in India - Keys to Success

11y RP Singh

Data Management Platforms in India - Keys to Succe...

DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Read More...

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India: Future of Digital Interaction Is Mobile [Statistics]
Asia

India: Future of Digital Interaction Is Mobile [Statistics]

11y Adaline Lau

India: Future of Digital Interaction Is Mobile [St...

India is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Read...

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Mobile E-Commerce on the Rise in India [Study]
Asia

Mobile E-Commerce on the Rise in India [Study]

11y Adaline Lau

Mobile E-Commerce on the Rise in India [Study]

Google, Facebook, and YouTube are the top domains consumers in India visit via their mobile phones, according to Opera Software. Read More...

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How to Reach TV Audience Through Apps: The New Ecosystem
Asia

How to Reach TV Audience Through Apps: The New Ecosystem

11y Sandeep Amar

How to Reach TV Audience Through Apps: The New Eco...

Marketers and agencies that represent high-end products and services should explore this channel. Here's why. Read More...

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Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Asia

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics ...

12y Adaline Lau

Exec Moves & Industry Roundup: Reprise Media, ...

Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Read More...

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Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 1
Asia

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 1

12y Vivek Bhargava

Succeed in Digital: Do You Have the Balls to Throw...

Let me elaborate on the Cannon Ball strategy through some experiences. Read More...

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In India, Google Rules but Visitors Most Engaged on Facebook [Study]
Asia

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

12y Adaline Lau

In India, Google Rules but Visitors Most Engaged o...

Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Read More...

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Collaborate to Grow: Leveraging Social Space Connections to Build Brands
Asia

Collaborate to Grow: Leveraging Social Space Connections to Build Brands

12y MP Singh

Collaborate to Grow: Leveraging Social Space Conne...

Now that brands are forced to go social, they should find a way to collaborate with customers. Here's how. Read More...

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Core Principles for Email Marketing in India
Asia

Core Principles for Email Marketing in India

12y RP Singh

Core Principles for Email Marketing in India

Email marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics. Read More...

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Waiting for That Year of Mobile - An Indian Perspective
Asia

Waiting for That Year of Mobile - An Indian Perspective

12y RP Singh

Waiting for That Year of Mobile - An Indian Perspe...

With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaig...

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Do Billionaires Need Social Media?
Asia

Do Billionaires Need Social Media?

12y Vivek Bhargava

Do Billionaires Need Social Media?

Six ways that larger-than-life business people can start using social media. Read More...

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In India, Social Media Is Not Always Social Enough
Asia

In India, Social Media Is Not Always Social Enough

12y RP Singh

In India, Social Media Is Not Always Social Enough

Advertisers need to understand the role social media plays in their marketing mix rather than go by pure hype of the Facebook phenomenon. Read More...

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Demand-Side Platforms – Is India ready?
Asia

Demand-Side Platforms – Is India ready?

12y RP Singh

Demand-Side Platforms – Is India ready?

It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. ...

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This Diwali, Integrate Search and Social to Boost Promotions
Asia

This Diwali, Integrate Search and Social to Boost Promotions

13y Shourya Ray Chaudhuri

This Diwali, Integrate Search and Social to Boost ...

With the Festival of Lights around the corner, here's how to integrate search and social to amplify your promotional efforts in India. Read More...

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Yahoo Algorithm Change to Take Effect in India
Asia

Yahoo Algorithm Change to Take Effect in India

13y Adaline Lau

Yahoo Algorithm Change to Take Effect in India

Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia. Read More...

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Most Google + Users in Asia From Singapore and India
Asia

Most Google + Users in Asia From Singapore and India

13y Adaline Lau

Most Google + Users in Asia From Singapore and Ind...

Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Read More...

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How Cricket's IPL Can Help Make the Digital Play by Brands Better
Asia

How Cricket's IPL Can Help Make the Digital Play by Brands Better

13y Ashok Lalla

How Cricket's IPL Can Help Make the Digital Play b...

Four lessons from Indian cricket brands can apply to their digital play. Read More...

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Emergence of Connected Viewing
Asia

Emergence of Connected Viewing

13y Pushkar Sane

Emergence of Connected Viewing

Connected viewing is gaining momentum and likely to redefine how we look at delivering brand experiences through content and advertising. Read More...

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Faux Social
Asia

Faux Social

13y Vijay Sankaran

Faux Social

Learn from the best and worst social marketing practices in India listed here. Read More...

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The New Digital Divide
Asia

The New Digital Divide

13y Vijay Sankaran

The New Digital Divide

Agencies and marketers in India could tackle digital challenges outlined in these three ways. Read More...

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