As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within.
Brands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets.
Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia.
Mobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India.
The Discover Great Britain campaign shows off the U.K.'s sights, culture, food, and fashion with sponsored content on Yahoo and a user-curated Tumblr.
Crisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as a new channel for brands to reach large, unconnected audiences.
Digits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, opening up global possibilities for app marketers.
As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels.
Urbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video.
The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role.