Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

Digital Leaders Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

2d Edwin Boadu

Gen Z, cancel culture, and value shifts: how brand...

With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...

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Blueshift’s Engage21 Conference: Experience Smarter Marketing

Digital Advertising Blueshift’s Engage21 Conference: Experience Smarter Marketing

1w Jeremy Chan

Blueshift’s Engage21 Conference: Experience Smarte...

Next week’s virtual conference will discuss the rapidly changing environment online marketers find themselves in and how to navigate a future with man...

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How will technology transform the fragile client/agency ecosystem?

Advertising & Promotion How will technology transform the fragile client/agency ecosystem?

4w Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

Digital Marketing Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

4m Kamaljeet Kalsi

Key insights: OTT, CMOs’ agenda, and consumer enga...

One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...

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Key Insights: Amazon search-scape and factors motivating consumers

Digital Marketing Key Insights: Amazon search-scape and factors motivating consumers

7m Kamaljeet Kalsi

Key Insights: Amazon search-scape and factors moti...

The current Amazon search-scape shows consumers turning back to normal non-corona keywords. A granular view of how ecommerce retailers can target each...

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The digital marketing landscape: Visualizing the 5 locations of today's customer journey

Digital Marketing The digital marketing landscape: Visualizing the 5 locations of today's customer journey

8m Luke Richards

The digital marketing landscape: Visualizing the 5...

If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Luke Richards offers ...

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Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

Digital Marketing Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

10m Kamaljeet Kalsi

Key Insights: Email marketing the titanium of mart...

Revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what win...

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Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

Data & Analytics Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

11m Kamaljeet Kalsi

Key Insights: Marketers reveal their confidence, f...

Board members, C-level, and Director+ level executives disclose their marketing technology budget plans, their “stalwart” technology, and challenges k...

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How COVID-19 has changed the automotive business, and what Volvo is doing about it

Digital Marketing How COVID-19 has changed the automotive business, and what Volvo is doing about it

1y Jacqueline Dooley

How COVID-19 has changed the automotive business, ...

Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach ac...

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

Digital Marketing Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

1y Kamaljeet Kalsi

Key insights: People prefer COVID-19 sensitive ads...

People favor brands that respond to the COVID-19 outbreak with flexible payments, remote work and shifting priorities affect marketers, CIOs discuss t...

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A brief look at the state of influencer marketing

Social Media Marketing A brief look at the state of influencer marketing

2y Ellie Roddy

A brief look at the state of influencer marketing

Despite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...

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