Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

Digital Marketing Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

2y Kamaljeet Kalsi

Key insights: Agile marketing adoption, when data ...

57% organizations had a formal plan for agile adoption, 63% of UK shoppers said exceptional CX boosted brand loyalty, 137% consumers opened in-app pus...

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CDP industry continues to expand, hits $2.4 billion in funding

Analytics CDP industry continues to expand, hits $2.4 billion in funding

2y Kimberly Collins

CDP industry continues to expand, hits $2.4 billio...

CDP industry funding has grown 72% in the past 12 months, from $1.4 billion in July 2018 to $2.4 billion in July 2019. Projected revenue is $1 billion...

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Is martech a threat to marketing jobs?

AI & Automation Is martech a threat to marketing jobs?

3y Luke Richards

Is martech a threat to marketing jobs?

Fears about job loss are increasing in the martech era, but businesses can be more transparent about how jobs will change and what tasks tech will tak...

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