Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills.
Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl.
The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising and marketing can we expect to see?
Infiniti’s roughly 15-minute video includes about five calls to the viewer, who, in turn, impacts the outcome of the story based on whatever he or she says.
Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices.