How the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read Mor...
View articleMarketing collaboration has been popular for a few years but it saw a huge boost over the pandemic months when businesses had to look for virtual ways...
View article“As we target a brand-new audience, the core goals of this activation were very much top of the funnel: To build brand awareness, credibility, and to ...
View articleWhen you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...
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View articleEngage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...
View articleGlobal influencer, Cyril Coste guides you through the journey with his tried and tested methods Read More...
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View articleCOVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...
View articleConsider all aspects of the sales funnel when collaborating with authoritative LinkedIn influencers for the purposes of successful B2B marketing. Read...
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View articleImpact's Product Marketing Manager, Molly Doyle Young talks about the different ways to approach an influencer program and how they can benefit a bran...
View articleEducation and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success...
View articleIvan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...
View articleFor this guide to influencer marketing platforms Luke Richards chats to Kristy Sammis of the Influencer Marketing Association and CLEVER. Read More...
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View articleHere is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...
View articleLinqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...
View articleWhat does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Re...
View articleGartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...
View articleCheetos is working with avatar marketing company Genies for a creative Halloween campaign with various celebrities. Managing Director at Genies speaks...
View articleDeepfake technology is taking influencer marketing to a whole new level, and means trust and transparency will become even higher priority for brands....
View articleDespite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...
View articlePeople spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...
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