Linqia's influencer marketing platform is used by brands like Levi's, Unilever, NBC, and Walmart. What makes them stand out and what's next for the co...
View articleDid you know the average engagement rates for macro-influencers is 1.5%, but 4.9%+ with just 10k followers? Red flags for fake influencers. Read More...
View articleTwitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...
View articleWondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...
View articleWe review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...
View articleWe review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...
View articleInfluencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Read...
View articleThe influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...
View articleIt’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...
View articleInfluencer marketing is growing and more marketers are willing to increase their budgets to find the right influencers. Micro-influencers can help the...
View articleInfluencer marketing is quickly occupying e-commerce niche and it is absolutely natural. This new way of promotion became a trend that brings a large ...
View articleNow that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...
View articleAs the next generation of shoppers takes over, Best Buy, Charlotte Russe, and IKEA are creating in-store experiences with them in mind. Read More...
View articleThe idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...
View articleA new year brings new goals. What should we expect from social media in 2018. Read More...
View articleAmazon has become Walmart's biggest competitor over the past few years, though the world's largest retailer has come back in a big way by investing in...
View articleEight tools to create a successful influencer marketing campaign Read More...
View articleMary Meeker’s recently-released Internet Trends 2017 report featured a wealth of statistics analyzing the explosion of popular gaming and what it mean...
View articleA successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...
View articleFor years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...
View articleAs simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...
View articleDisney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest vide...
View articleLast Thursday, Snap, the parent company of Snapchat, went public. And in spite of questions about Snap's growth, finances and competition, investors w...
View articleInfluencer outreach is a step-by-step process during which impeccable planning and execution are necessary. Read More...
View article27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm. Read More...
View articleThis is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy: Read More...
View articleIt's time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Rea...
View article