Q&A with Linqia COO Daniel Schotland on the power of influencer marketing
Disruptive MarTech

Q&A with Linqia COO Daniel Schotland on the power of influencer marketi...

5y Tessa Judge

Q&A with Linqia COO Daniel Schotland on the po...

Linqia's influencer marketing platform is used by brands like Levi's, Unilever, NBC, and Walmart. What makes them stand out and what's next for the co...

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Five red flags that will help you spot fake influencers
Social media

Five red flags that will help you spot fake influencers

5y Jessica Butner

Five red flags that will help you spot fake influe...

Did you know the average engagement rates for macro-influencers is 1.5%, but 4.9%+ with just 10k followers? Red flags for fake influencers. Read More...

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Influencer marketing tips: 3 ways to rethink your strategies
Social media

Influencer marketing tips: 3 ways to rethink your strategies

5y Tiffany Delmore

Influencer marketing tips: 3 ways to rethink your ...

Twitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...

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Predictions for mobile in 2019: Top 8 trends to watch this year
Mobile

Predictions for mobile in 2019: Top 8 trends to watch this year

5y Sven Lubek

Predictions for mobile in 2019: Top 8 trends to wa...

Wondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...

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Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie Jenner, new Intel AI products
Disruptive MarTech

Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie...

5y Kimberly Collins

Martech news roundup: Amazon acquires CloudEndure ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...

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Weekly martech review: Moesif lands $3.5M for API analytics, influencer marketing, Amazon new viewability standard
Disruptive MarTech

Weekly martech review: Moesif lands $3.5M for API analytics, influencer mar...

5y Kimberly Collins

Weekly martech review: Moesif lands $3.5M for API ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...

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Influencer marketing 2019: Seven key stats you need to know
Digital Marketing

Influencer marketing 2019: Seven key stats you need to know

5y Tereza Litsa

Influencer marketing 2019: Seven key stats you nee...

Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Read...

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What does the future hold for influencer marketing?
Social & Community

What does the future hold for influencer marketing?

5y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

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Six key social media marketing trends for 2019
Digital Marketing

Six key social media marketing trends for 2019

5y Tereza Litsa

Six key social media marketing trends for 2019

It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...

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The rise of micro-influencers and how brands use them
Leadership

The rise of micro-influencers and how brands use them

6y Tereza Litsa

The rise of micro-influencers and how brands use t...

Influencer marketing is growing and more marketers are willing to increase their budgets to find the right influencers. Micro-influencers can help the...

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Why influencer marketing is the best option for your e-commerce business
Ecommerce

Why influencer marketing is the best option for your e-commerce business

6y Natalia Kharchenko

Why influencer marketing is the best option for yo...

Influencer marketing is quickly occupying e-commerce niche and it is absolutely natural. This new way of promotion became a trend that brings a large ...

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ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple
Digital Advertising

ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

6y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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How Best Buy, Charlotte Russe, and IKEA shape their stores around the next generation of shoppers
Ecommerce

How Best Buy, Charlotte Russe, and IKEA shape their stores around the next ...

6y Mike O'Brien

How Best Buy, Charlotte Russe, and IKEA shape thei...

As the next generation of shoppers takes over, Best Buy, Charlotte Russe, and IKEA are creating in-store experiences with them in mind. Read More...

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Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"
Ecommerce

Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough ...

6y Mike O'Brien

Cleaning up with Clorox: Why CMO Eric Reynolds doe...

The idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...

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How will the social media landscape change in 2018?
Digital Marketing

How will the social media landscape change in 2018?

6y Tereza Litsa

How will the social media landscape change in 2018...

A new year brings new goals. What should we expect from social media in 2018. Read More...

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Empathy, transparency and the omni-channel customer: Q+A with Walmart CMO Tony Rogers
Leadership

Empathy, transparency and the omni-channel customer: Q+A with Walmart CMO T...

6y Jenna Sereni

Empathy, transparency and the omni-channel custome...

Amazon has become Walmart's biggest competitor over the past few years, though the world's largest retailer has come back in a big way by investing in...

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Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan
Acquisition

Influencer marketing: Eight tools to identify, track and analyze your brand...

6y Tereza Litsa

Influencer marketing: Eight tools to identify, tra...

Eight tools to create a successful influencer marketing campaign Read More...

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Is gaming the next big marketing frontier?
Disruptive MarTech

Is gaming the next big marketing frontier?

7y Rebecca Sentance

Is gaming the next big marketing frontier?

Mary Meeker’s recently-released Internet Trends 2017 report featured a wealth of statistics analyzing the explosion of popular gaming and what it mean...

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Best practices for digital marketing in 2017: How to take advantage of the latest trends
Disruptive MarTech

Best practices for digital marketing in 2017: How to take advantage of the ...

7y Tereza Litsa

Best practices for digital marketing in 2017: How ...

A successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...

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Seven ways advertisers can deal with brand safety concerns
Actionable Analysis

Seven ways advertisers can deal with brand safety concerns

7y Al Roberts

Seven ways advertisers can deal with brand safety ...

For years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...

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Influencer marketing: The Good, the Bad, and the Ugly
Acquisition

Influencer marketing: The Good, the Bad, and the Ugly

7y Marcela De Vivo

Influencer marketing: The Good, the Bad, and the U...

As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...

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How to avoid Shiny Object Syndrome to achieve influencer marketing success
Marketing

How to avoid Shiny Object Syndrome to achieve influencer marketing success

7y Marcela De Vivo

How to avoid Shiny Object Syndrome to achieve infl...

Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest vide...

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As investors bet on Snap, some Snapchat influencers bet on other platforms
Media

As investors bet on Snap, some Snapchat influencers bet on other platforms

7y Al Roberts

As investors bet on Snap, some Snapchat influencer...

Last Thursday, Snap, the parent company of Snapchat, went public. And in spite of questions about Snap's growth, finances and competition, investors w...

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Four ways to succeed with influencer outreach
Content

Four ways to succeed with influencer outreach

7y Nikolay Stoyanov

Four ways to succeed with influencer outreach

Influencer outreach is a step-by-step process during which impeccable planning and execution are necessary. Read More...

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Will the downfall of PewDiePie hurt YouTube, influencer marketing?
Content

Will the downfall of PewDiePie hurt YouTube, influencer marketing?

7y Al Roberts

Will the downfall of PewDiePie hurt YouTube, influ...

27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm. Read More...

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Influencer marketing: the strides we’ve made in 2016
Marketing

Influencer marketing: the strides we’ve made in 2016

7y Brian Zuercher

Influencer marketing: the strides we’ve made in 20...

This is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy: Read More...

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Eight most important content marketing trends in 2017
Content

Eight most important content marketing trends in 2017

7y Tereza Litsa

Eight most important content marketing trends in 2...

It's time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Rea...

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