Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

5m Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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New digital strategy on the menu for over 70 Bar Louie restaurants

B2C New digital strategy on the menu for over 70 Bar Louie restaurants

6m Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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How Nestlé Waters uses marketing technology to drive growth

Digital transformation How Nestlé Waters uses marketing technology to drive growth

3y Jacqueline Dooley

How Nestlé Waters uses marketing technology to dri...

"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...

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Influencer marketing 2019: Seven key stats you need to know

Digital Marketing Influencer marketing 2019: Seven key stats you need to know

4y Tereza Litsa

Influencer marketing 2019: Seven key stats you nee...

Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Read...

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Why marketers need to reevaluate their Facebook strategies

Social Media Why marketers need to reevaluate their Facebook strategies

4y Vijay Sundaram, CSO, Zoho

Why marketers need to reevaluate their Facebook st...

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...

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Metrics to support 'your' digital monetization strategy

Analytics Metrics to support 'your' digital monetization strategy

5y Adam Singer

Metrics to support 'your' digital monetization str...

While there have been many stories on how brands can use influencers as part of their marketing strategy there are not many on what influencers need t...

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