Is Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded social space.
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way.
If your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management tools.
As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indonesia.
Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine how top brands in China achieve this.
An analysis of W Hotels’ social performance on Facebook and Twitter reveals many areas that this brand could improve on. Marketers can learn one thing or two from W Hotels in order to avoid some common social marketing mistakes.
Snapchat, Pinterest, and Instagram are three distinct networks with three different audiences and one common thread: they excel as visual mediums.
Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO.
As we step into 2016, ClickZ presents the most important news in digital marketing over the past year, such as Periscope's debut and Google's "Mobilegeddon."