Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions
Disruptive MarTech

Martech news roundup: Facebook integrations, Kustomer funding, Adobe & ...

5y Kimberly Collins

Martech news roundup: Facebook integrations, Kusto...

We review the top news in martech from the week of January 21–28, 2019. Read More...

View article
Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie Jenner, new Intel AI products
Disruptive MarTech

Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie...

5y Kimberly Collins

Martech news roundup: Amazon acquires CloudEndure ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...

View article
Influencer marketing 2019: Seven key stats you need to know
Digital Marketing

Influencer marketing 2019: Seven key stats you need to know

5y Tereza Litsa

Influencer marketing 2019: Seven key stats you nee...

Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Read...

View article
Get the latest analysis and reports delivered to your inbox daily
What does the future hold for influencer marketing?
Social & Community

What does the future hold for influencer marketing?

5y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

View article
Six key social media marketing trends for 2019
Digital Marketing

Six key social media marketing trends for 2019

5y Tereza Litsa

Six key social media marketing trends for 2019

It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...

View article
5 Instagram marketing tips for better ROI
Social media

5 Instagram marketing tips for better ROI

5y Guy Sheetrit

5 Instagram marketing tips for better ROI

Depending on your product or service, Instagram marketing could be an essential piece of your social media strategy. Here are 5 tips for better ROI. R...

View article
Facebook earnings report: 7 takeaways for martech
Industry Developments

Facebook earnings report: 7 takeaways for martech

5y Kimberly Collins

Facebook earnings report: 7 takeaways for martech

In the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...

View article
Which mobile ad formats really catch the consumer's eye?
Digital Marketing

Which mobile ad formats really catch the consumer's eye?

6y Mike O'Brien

Which mobile ad formats really catch the consumer'...

Viewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...

View article
Instagram Shopping becomes more powerful for brands
Disruptive MarTech

Instagram Shopping becomes more powerful for brands

6y Tereza Litsa

Instagram Shopping becomes more powerful for brand...

Instagram Shopping has become more prominent in the app. With more personalization and Story tags, here's what marketers need to know about the update...

View article
IGTV - brands may be cautious, but there’s still a big opportunity
Social media

IGTV - brands may be cautious, but there’s still a big opportunity

6y Tereza Litsa

IGTV - brands may be cautious, but there’s still a...

IGTV is Instagram’s attempt to highlight long-form videos in a new platform. How successful is it up to now and what’s the best way for brands to bene...

View article
Social media marketing is evolving, here's how to keep up
Digital Marketing

Social media marketing is evolving, here's how to keep up

6y Tereza Litsa

Social media marketing is evolving, here's how to ...

If you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing...

View article
We’re spending more time with Google than ever. Is it time to ditch Facebook?
Digital Marketing

We’re spending more time with Google than ever. Is it time to ditch Faceboo...

6y Emily Alford

We’re spending more time with Google than ever. Is...

A recent study shows that consumers are spending more time with Google than ever before, while digital consumption of Facebook is down. Should adverti...

View article
How multi-touch attribution can guide financial institutions through a decade of digital transformation
Industry Developments

How multi-touch attribution can guide financial institutions through a deca...

6y Sam Carter

How multi-touch attribution can guide financial in...

Modern finance is going through a real shake-up. Growing discontent amongst consumers over traditional banking services has seen a host of new players...

View article
Goliath vs. Goliath: Amazon's ad spend continues to soar
Search

Goliath vs. Goliath: Amazon's ad spend continues to soar

6y Mike O'Brien

Goliath vs. Goliath: Amazon's ad spend continues t...

Consumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....

View article
ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple
Digital Advertising

ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

6y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

View article
How Best Buy, Charlotte Russe, and IKEA shape their stores around the next generation of shoppers
Ecommerce

How Best Buy, Charlotte Russe, and IKEA shape their stores around the next ...

6y Mike O'Brien

How Best Buy, Charlotte Russe, and IKEA shape thei...

As the next generation of shoppers takes over, Best Buy, Charlotte Russe, and IKEA are creating in-store experiences with them in mind. Read More...

View article
A look at Samsung's strategy for streamlining the smart home
Ecommerce

A look at Samsung's strategy for streamlining the smart home

6y Mike O'Brien

A look at Samsung's strategy for streamlining the ...

Smart products can make life easier, though there are a lot of challenges. Samsung VP, Bill Lee, discusses the brand's strategy to solve them. Read Mo...

View article
IGTV is launched and ready to influence the marketing landscape
Disruptive MarTech

IGTV is launched and ready to influence the marketing landscape

6y Tereza Litsa

IGTV is launched and ready to influence the market...

Instagram has seen an impressive growth over the last few years. The introduction of IGTV can change the game in social media marketing for brands. Wh...

View article
How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience
Ecommerce

How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experie...

6y Mike O'Brien

How Starbucks, Sam's Club, and Sugarfina are enhan...

Though no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...

View article
Retargeting gets credit for sales that would have happened organically, say 83% of marketers
Digital Advertising

Retargeting gets credit for sales that would have happened organically, say...

6y Mike O'Brien

Retargeting gets credit for sales that would have ...

Consumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...

View article
The rise of Stories and the changing face of social marketing
Digital Marketing

The rise of Stories and the changing face of social marketing

6y Tereza Litsa

The rise of Stories and the changing face of socia...

 Visual content is becoming more powerful than ever on social media. The more we use our mobile phones, the bigger the urge to share a glimpse of our ...

View article
Location and lenses: What does the future look like for Snapchat?
Social & Community

Location and lenses: What does the future look like for Snapchat?

6y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

View article
4 takeaways from Neiman Marcus' awesome mobile app
Ecommerce

4 takeaways from Neiman Marcus' awesome mobile app

6y Mike O'Brien

4 takeaways from Neiman Marcus' awesome mobile app

As many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...

View article
The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation
Ecommerce

The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embraci...

6y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

View article
What the declining time spent on Facebook means for marketers
Digital Marketing

What the declining time spent on Facebook means for marketers

6y Tereza Litsa

What the declining time spent on Facebook means fo...

Facebook users seem to spend 24% less time on the platform. Is this the end of Facebook's domination? And where do the users really go? What does this...

View article
Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"
Ecommerce

Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough ...

6y Mike O'Brien

Cleaning up with Clorox: Why CMO Eric Reynolds doe...

The idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...

View article
Seven ways brands can leverage Instagram Stories
Social media

Seven ways brands can leverage Instagram Stories

6y Tereza Litsa

Seven ways brands can leverage Instagram Stories

Instagram Stories have quickly become a powerful feature to improve engagement. Here we provide an overview of the most popular brands for every indus...

View article