When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be.
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers.
Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A.
According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand doing right?
There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons.
Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Facebook.
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded ... read more