"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...
View articleResearching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...
View articleA new year brings new goals. What should we expect from social media in 2018. Read More...
View article2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...
View articleToo many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...
View articleWith more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric servic...
View articleIt's been a year since Instagram launched Stories, its Snapchat-inspired feature for publishing ephemeral content. One year on, who is the victor of t...
View articleAugmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The lates...
View articleWhen Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...
View articleOn March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of ...
View articleSnapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms. Read More...
View articleSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleThe difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....
View articleInstagram has increased the number of photos and videos we can upload for each post. How can brands take advantage? Read More...
View articleI didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...
View articleImitation might be the sincerest form of flattery, but for Snapchat, imitation could be putting a dent in its business. According to TechCrunch, numer...
View articleInstagram is turning its focus on how businesses use its platform, by improving Stories and making it more efficient. Read More...
View articleThere was an increased use of emojis in 2016 and Instagram was no exception. How do they affect engagement though? Read More...
View articleIt has been a very busy year for Instagram. Read More...
View articleAccording to Instagram, 25% of Instagrammers use Direct to save something for later. This option may be replaced by the Save feature and encourage eve...
View articleInstagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemer...
View articleHashtags are not new in social platforms, but do you really know how to maximise their effectiveness? Read More...
View articleMove over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur...
View articleInstagram makes Stories more efficient with the addition of mentions, links, and Boomerang. Will these make them more appealing to marketers? Instagra...
View articleInstagram is expanding its shopping features, making ecommerce easier on its platform. How will brands benefit from it? Mobiles have already changed o...
View articleInstagram decided to highlight Stories and offer them an additional boost. What changes should we expect? It was two months ago when Instagram decided...
View articleInstagram is not just about attractive visual content anymore, as it turns into a powerful marketing tool for every business. How did it turn the pass...
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