A plethora of Instagram marketing tools, case studies and tactics from #ClickZChat
Content

A plethora of Instagram marketing tools, case studies and tactics from #Cli...

8y Matt Owen

A plethora of Instagram marketing tools, case stud...

We’ve been talking a lot about the importance of visual content recently, so it seemed only right to dedicate a #ClickZchat to the subject. We though...

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The Digital Download: Another volume of video vignettes
Media

The Digital Download: Another volume of video vignettes

8y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

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Four tips for incorporating emojis into your marketing
Strategies

Four tips for incorporating emojis into your marketing

8y Tessa Wegert

Four tips for incorporating emojis into your marke...

There's at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here's how to do it right...

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23 up-to-date stats and facts about Instagram you need to know
Data insights

23 up-to-date stats and facts about Instagram you need to know

8y Christopher Ratcliff

23 up-to-date stats and facts about Instagram you ...

Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and follo...

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How three financial service brands are killing it on Instagram and Pinterest
Actionable Analysis

How three financial service brands are killing it on Instagram and Pinteres...

8y Matt Owen

How three financial service brands are killing it ...

Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the ...

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Nine retail brands rocking Instagram
Ecommerce

Nine retail brands rocking Instagram

8y Mike O'Brien

Nine retail brands rocking Instagram

From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...

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How Reebok targets women on Instagram differently than Nike
Marketing

How Reebok targets women on Instagram differently than Nike

8y Tereza Litsa

How Reebok targets women on Instagram differently ...

Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison to ...

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Social media campaigns: fails and wins at Hong Kong's Rugby Sevens
Acquisition

Social media campaigns: fails and wins at Hong Kong's Rugby Sevens

8y Sophie Loras

Social media campaigns: fails and wins at Hong Kon...

Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors. Read ...

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And the winners are...
Conference Coverage

And the winners are...

8y Mike O'Brien

And the winners are...

ClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page fro...

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The Digital Download: Video, VR, and volatile chatbots
Media

The Digital Download: Video, VR, and volatile chatbots

8y Mike O'Brien

The Digital Download: Video, VR, and volatile chat...

This week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...

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How brands can make the most of Instagram's new algorithm
Social Media

How brands can make the most of Instagram's new algorithm

8y Angie Pascale

How brands can make the most of Instagram's new al...

Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage. Read ...

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How fitness brands use Instagram to build a motivated community
Community Management

How fitness brands use Instagram to build a motivated community

8y Tereza Litsa

How fitness brands use Instagram to build a motiva...

Instagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in terms of social str...

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How are B2B brands performing on Twitter, Instagram, Facebook, LinkedIn, and Pinterest?
Media

How are B2B brands performing on Twitter, Instagram, Facebook, LinkedIn, an...

8y Matt Owen

How are B2B brands performing on Twitter, Instagra...

In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. Linked...

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The Digital Download: Transparency, viewability win the week's news
Media

The Digital Download: Transparency, viewability win the week's news

8y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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Snapshot: Crisis management in Indonesia and other challenges
Agency Spotlight

Snapshot: Crisis management in Indonesia and other challenges

8y Sophie Loras

Snapshot: Crisis management in Indonesia and other...

Indonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje. R...

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Chobani CMO Peter McGuinness on its heart first marketing
Conference Coverage

Chobani CMO Peter McGuinness on its heart first marketing

8y Mike O'Brien

Chobani CMO Peter McGuinness on its heart first ma...

With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the...

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The Digital Download: New algorithms, ad formats and appointments
Media

The Digital Download: New algorithms, ad formats and appointments

8y Mike O'Brien

The Digital Download: New algorithms, ad formats a...

BuzzFeed announced a plan to further monetize its social traffic , JWT saw a scandalous resignation, and Google and Instagram upped their algorithmic ...

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Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
Media

Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronolo...

8y Christopher Ratcliff

Instagram to adopt the dreaded ‘algorithm’, posts ...

*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic* So yeah, you probably already know this, but if you don’t &...

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Six stats of the week and what they mean for marketers in the Asia Pacific
Asia

Six stats of the week and what they mean for marketers in the Asia Pacific

8y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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The present and future of online video ads
Media

The present and future of online video ads

8y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline product
Media

Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline pro...

8y Mike O'Brien

Spotlight on Absolut's Afdhel Aziz: Online innovat...

Absolut Vodka has remained relatively unchanged over the past 137 years, but Afdhel Aziz works to keep it innovative through the creation of Absolut L...

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How to use visual social media. Part two: Tumblr and Snapchat
Content

How to use visual social media. Part two: Tumblr and Snapchat

8y Rebecca Sentance

How to use visual social media. Part two: Tumblr a...

Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be do...

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How candy brand Trolli competes with influencer content on Instagram
Community Management

How candy brand Trolli competes with influencer content on Instagram

8y Tessa Wegert

How candy brand Trolli competes with influencer co...

When it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One st...

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ClickZ cases the candidates: Social
Social Media

ClickZ cases the candidates: Social

8y Mike O'Brien

ClickZ cases the candidates: Social

Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...

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How many channels do brands need for a multichannel strategy?
Asia

How many channels do brands need for a multichannel strategy?

8y Sophie Loras

How many channels do brands need for a multichanne...

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...

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Six things you should be measuring on your app
Mobile

Six things you should be measuring on your app

8y Mike O'Brien

Six things you should be measuring on your app

When it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social...

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Social media in Indonesia: big numbers with plenty of room to grow
Asia

Social media in Indonesia: big numbers with plenty of room to grow

8y Sophie Loras

Social media in Indonesia: big numbers with plenty...

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape. Read More...

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