Mercedes-Benz and Myer share their secrets for winning holiday content
Media

Mercedes-Benz and Myer share their secrets for winning holiday content

8y Tessa Wegert

Mercedes-Benz and Myer share their secrets for win...

The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...

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How to identify your mobile audience and their needs
Media

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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How this startup is keeping consumers [Von] Content
Social

How this startup is keeping consumers [Von] Content

8y Mike O'Brien

How this startup is keeping consumers [Von] Conten...

Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank see...

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Why sponsored social is one of 2015's most effective marketing tactics [Study]
Social

Why sponsored social is one of 2015's most effective marketing tactics [Stu...

8y Mike O'Brien

Why sponsored social is one of 2015's most effecti...

Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity....

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Being 'social' helped brands win on Cyber Monday
Ecommerce

Being 'social' helped brands win on Cyber Monday

8y Mike O'Brien

Being 'social' helped brands win on Cyber Monday

Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...

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The 2015 holiday season is more omnichannel than ever
Ecommerce

The 2015 holiday season is more omnichannel than ever

8y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

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They laughed when I said neuromarketing
Data insights

They laughed when I said neuromarketing

8y Dave Lloyd

They laughed when I said neuromarketing

To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimat...

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Social media: a revolutionary change that is impossible to ignore
Social

Social media: a revolutionary change that is impossible to ignore

8y Bob Cargill

Social media: a revolutionary change that is impos...

Social media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; th...

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3 tips for creating compelling visual content on social media
Asia

3 tips for creating compelling visual content on social media

8y Paul Webster

3 tips for creating compelling visual content on s...

As users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instag...

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How does Under Armour differentiate itself from Nike via digital marketing?
Marketing

How does Under Armour differentiate itself from Nike via digital marketing?

8y Yuyu Chen

How does Under Armour differentiate itself from Ni...

With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital...

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A beginner's guide to better measuring social ROI
Social

A beginner's guide to better measuring social ROI

8y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

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4 ways Boomerang enhances the Instagram advertising experience
Social

4 ways Boomerang enhances the Instagram advertising experience

8y Mike O'Brien

4 ways Boomerang enhances the Instagram advertisin...

A new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use ...

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4 ways brands can tell an authentic story
Marketing

4 ways brands can tell an authentic story

8y Yuyu Chen

4 ways brands can tell an authentic story

People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Read More...

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And the top digital marketer in the presidential race is...
Marketing

And the top digital marketer in the presidential race is...

8y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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Where does social media fit in the holiday shopping season?
Social

Where does social media fit in the holiday shopping season?

8y Mike O'Brien

Where does social media fit in the holiday shoppin...

Facebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show the...

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Tweets of the week: from #AllDayBreakfast to #GreenPoop
Asia

Tweets of the week: from #AllDayBreakfast to #GreenPoop

9y Sophie Loras

Tweets of the week: from #AllDayBreakfast to #Gree...

Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Read More...

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10 B2B brands that are killing it on social media
Social

10 B2B brands that are killing it on social media

9y Bob Cargill

10 B2B brands that are killing it on social media

Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter,...

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The true value of social listening
Analytics

The true value of social listening

9y Benjamin Spiegel

The true value of social listening

Can digital marketers collect valuable data by exclusively listening to social chatter? Here's why it's important to accumulate and analyze consumer i...

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Google and Droga5: Tech Innovations Cannot Replace Storytelling
Conference Coverage

Google and Droga5: Tech Innovations Cannot Replace Storytelling

9y Yuyu Chen

Google and Droga5: Tech Innovations Cannot Replace...

Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Bran...

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Social Content Helps Fast Food Brands Beat Stigma
Social

Social Content Helps Fast Food Brands Beat Stigma

9y Mike O'Brien

Social Content Helps Fast Food Brands Beat Stigma

Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies...

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3 Steps to a Better Site Redesign
Media

3 Steps to a Better Site Redesign

9y Tessa Wegert

3 Steps to a Better Site Redesign

Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...

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Beverage Brands Illustrate Importance of Online Content for Offline Products
Marketing

Beverage Brands Illustrate Importance of Online Content for Offline Product...

9y Mike O'Brien

Beverage Brands Illustrate Importance of Online Co...

Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...

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Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin
Social

Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

9y Yuyu Chen

Standing out with Instagram: Q&A with Creative...

Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the ...

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Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson
Marketing

Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson

9y Yuyu Chen

Content to Consumer Marketing: Spotlight on Eventb...

Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the compan...

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How Is UGC Changing Content Marketing?
Social

How Is UGC Changing Content Marketing?

9y Mike O'Brien

How Is UGC Changing Content Marketing?

Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparab...

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Getting the Most from Your Email Content
Email

Getting the Most from Your Email Content

9y Susan Kuchinskas

Getting the Most from Your Email Content

Email is a vital tool in distributing content across all channels. Read More...

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Facebook Wants to Complement TV with New Ad Metric
Media

Facebook Wants to Complement TV with New Ad Metric

9y Yuyu Chen

Facebook Wants to Complement TV with New Ad Metric

Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...

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