A data-centric customer acquisition playbook for insurance companies
Data

A data-centric customer acquisition playbook for insurance companies

3y Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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Consumers expect high EQ from brands, especially for purchases >$100
Ecommerce

Consumers expect high EQ from brands, especially for purchases >$100

5y Emily Alford

Consumers expect high EQ from brands, especially f...

Brand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...

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80% of insurers plan to increase martech investment in next year
Disruptive MarTech

80% of insurers plan to increase martech investment in next year

5y Jacqueline Dooley

80% of insurers plan to increase martech investmen...

New report reveals martech challenges and opportunities facing insurance industry leaders within the next year. Many cite customer experience and unif...

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Insurers starting to get to grips with online conversion and complex forms
Acquisition

Insurers starting to get to grips with online conversion and complex forms

7y Jonathan Attwood

Insurers starting to get to grips with online conv...

Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex in...

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CMOs to Invest More in Brand Experience with Content Marketing
Ad Industry Metrics

CMOs to Invest More in Brand Experience with Content Marketing

9y Yuyu Chen

CMOs to Invest More in Brand Experience with Conte...

New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and ...

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VIDEO: How AIA Is Innovating From the Outside In
Asia

VIDEO: How AIA Is Innovating From the Outside In

9y Sophie Loras

VIDEO: How AIA Is Innovating From the Outside In

Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits durin...

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China's Ping An Leverages Social Data to Personalize Travel Insurance
Asia

China's Ping An Leverages Social Data to Personalize Travel Insurance

9y Sophie Loras

China's Ping An Leverages Social Data to Personali...

Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...

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