Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...
View articleBrand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...
View articleNew report reveals martech challenges and opportunities facing insurance industry leaders within the next year. Many cite customer experience and unif...
View articleInsurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex in...
View articleNew research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and ...
View articleWhy would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits durin...
View articleChinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...
View article