Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ensure trust with subscribers.
These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy.
Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard and heeded." She's right.
Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkContent summit.
To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle.
These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms out there.
Intel's social media strategist for APAC weighs in on the content marketing trends for the year.
Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific.
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
A recap of a social film project from Intel and Toshiba.