Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie Jenner, new Intel AI products

Marketing Technology Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie Jenner, new Intel AI products

2y Kimberly Collins

Martech news roundup: Amazon acquires CloudEndure ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. View article

Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

3y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

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Seven B2B marketers rocking it on social media

Social Seven B2B marketers rocking it on social media

4y Bob Cargill

Seven B2B marketers rocking it on social media

The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....

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18 best branded Instagram videos of 2016 (so far)

Social 18 best branded Instagram videos of 2016 (so far)

5y Christopher Ratcliff

18 best branded Instagram videos of 2016 (so far)

Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected t...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

5y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Tweets of the Week: Holidays for lovers, presidents, winos

Social Media Tweets of the Week: Holidays for lovers, presidents, winos

5y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. View article

How top email marketers defend value by ensuring trust

Email How top email marketers defend value by ensuring trust

5y Scott Roth

How top email marketers defend value by ensuring t...

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...

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Storytelling or Telling Stories? Why Authenticity Rules

Marketing Storytelling or Telling Stories? Why Authenticity Rules

6y Tessa Wegert

Storytelling or Telling Stories? Why Authenticity ...

These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful con...

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Why We Need More Women in Tech

Marketing Why We Need More Women in Tech

6y Alan Cutter

Why We Need More Women in Tech

Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard...

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Seven Mistakes Killing Your Content Marketing

Marketing Seven Mistakes Killing Your Content Marketing

6y Kristin Kovner

Seven Mistakes Killing Your Content Marketing

Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...

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From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

Asia From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

6y Peter Dingle

From Asia, for Asia, by Asia: How Brands Will Acce...

To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...

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6 Brands That Are Killing It on Instagram

Social 6 Brands That Are Killing It on Instagram

6y Bob Cargill

6 Brands That Are Killing It on Instagram

These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms...

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Intel: Why 2014 Will Be The Year of Content Distribution [Video]

Asia Intel: Why 2014 Will Be The Year of Content Distribution [Video]

7y Adaline Lau

Intel: Why 2014 Will Be The Year of Content Distri...

Intel's social media strategist for APAC weighs in on the content marketing trends for the year. View article

Newsjacking: How Intel Develops Real-Time Content in APAC [Video]

Asia Newsjacking: How Intel Develops Real-Time Content in APAC [Video]

7y Adaline Lau

Newsjacking: How Intel Develops Real-Time Content ...

Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. View article

Intel YouTube Contest Draws Record Conversion Rates

Analytics Intel YouTube Contest Draws Record Conversion Rates

8y Greg Jarboe

Intel YouTube Contest Draws Record Conversion Rate...

Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. Th...

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Intel's Romantic Social Video Nabs 55M Views

Media Intel's Romantic Social Video Nabs 55M Views

8y Joan Voight

Intel's Romantic Social Video Nabs 55M Views

A recap of a social film project from Intel and Toshiba. View article

Intel Goes Inside Social Video With Topher Grace

Media Intel Goes Inside Social Video With Topher Grace

9y Susan Kuchinskas

Intel Goes Inside Social Video With Topher Grace

Video series will let Facebook fans shape the plot and star in a "social film." View article

Music in Advertising: Brands, Bands Mashup

Marketing Music in Advertising: Brands, Bands Mashup

9y Anna Maria Virzi

Music in Advertising: Brands, Bands Mashup

Kia, Intel, and other brands look to hit the right notes with consumers. View article

Coca-Cola: Spotify Partnership Is 'Limitless'

Media Coca-Cola: Spotify Partnership Is 'Limitless'

9y Christopher Heine

Coca-Cola: Spotify Partnership Is 'Limitless'

McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. View article

Spotify Branded Apps Follow Streaming Music Ad Trend

Social Spotify Branded Apps Follow Streaming Music Ad Trend

9y Kate Kaye

Spotify Branded Apps Follow Streaming Music Ad Tre...

Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. View article

Intel Buys Big Twitter Ads to Push CES Presence

Social Intel Buys Big Twitter Ads to Push CES Presence

9y Christopher Heine

Intel Buys Big Twitter Ads to Push CES Presence

Promoted Trend and Promoted Tweet purchases underscore the show's increasing importance. View article

OMD Sets Up Search Marketing, Analytics Hubs in China

Analytics OMD Sets Up Search Marketing, Analytics Hubs in China

10y Adaline Lau

OMD Sets Up Search Marketing, Analytics Hubs in Ch...

Plus, a case study looking at the agency's work with Intel on a mobile campaign targeting the 24 to 32 year-old demographic. View article