4 industries that can make the most of interactive 3D configurators
Digital Advertising

4 industries that can make the most of interactive 3D configurators

4y Elly Uz

4 industries that can make the most of interactive...

Interactive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industr...

View article
AR puts the person in personalized advertising
AR & VR

AR puts the person in personalized advertising

4y Piero Pavone

AR puts the person in personalized advertising

Brands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin i...

View article
How effective is 360 video really?
Acquisition

How effective is 360 video really?

8y Sophie Loras

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...

View article
Get the latest analysis and reports delivered to your inbox daily
How dynamic creative adds another dimension to video ads
Video

How dynamic creative adds another dimension to video ads

8y Mike O'Brien

How dynamic creative adds another dimension to vid...

Video advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....

View article
The Digital Download: Another volume of video vignettes
Media

The Digital Download: Another volume of video vignettes

8y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

View article
The rise of branded 'edutainment'
Content

The rise of branded 'edutainment'

8y Tessa Wegert

The rise of branded 'edutainment'

Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...

View article
The future of digital interactivity lies in innovation
Marketing

The future of digital interactivity lies in innovation

8y Tessa Wegert

The future of digital interactivity lies in innova...

Ask a marketer what makes a great digital experience, and odds are good that interactivity will top their list. A digital ad that’s interactive ...

View article