Interactive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industr...
View articleBrands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin i...
View articleCan 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View articleVideo advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....
View articleThe past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...
View articleBlending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...
View articleAsk a marketer what makes a great digital experience, and odds are good that interactivity will top their list. A digital ad that’s interactive ...
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