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    Ad industry asks for more time to ramp-up after CCPA’s final rules
    Digital Marketing

    Ad industry asks for more time to ramp-up after CCPA’s final rules

    4y Barry Levine

    Ad industry asks for more time to ramp-up after CC...

    Five major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...

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    New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020
    Blockchain

    New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 202...

    4y Barry Levine

    New blockchain guide by IAB Tech Lab anticipates s...

    The Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions within the digital advertising eco...

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    The CMO's guide to the new IAB Standard Ad Unit Portfolio
    Display Advertising

    The CMO's guide to the new IAB Standard Ad Unit Portfolio

    7y Al Roberts

    The CMO's guide to the new IAB Standard Ad Unit Po...

    The Interactive Advertising Bureau (IAB) has released the "IAB Standard Ad Unit Portfolio", to provide publishers and advertisers with a set of standa...

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    What's in a name? The ad industry debates "programmatic" versus "automation"
    Automation

    What's in a name? The ad industry debates "programmatic" versus "automation...

    7y Al Roberts

    What's in a name? The ad industry debates "program...

    According to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...

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